Not to mention the sales crown, but I have been using the 5 unique skills of ordering, the money in the customer's pocket can't be kept
"There is no wood that can't be split, only an axe that is not sharp. It's not that the market is down, it's that your head isn't up to par." These are two sentences we often hear. Many salesmen think that they can't make orders because of poor market and bad products, and they have nothing to do with them. Does it really have nothing to do with you?
In fact, the most fearful thing in sales is not realizing your own shortcomings, and it is also the main culprit that leads to your stagnation. To get customers, the method is really important. The reason why Pinguan can be outstanding is because it has mastered a set of methods that suits itself to deal with customers, so today I will share with you the 5 unique skills of Pinguan, which are applicable to anyone.
Not to mention the sales crown, but I have been using the 5 unique skills of ordering, the money in the customer's pocket can't be kept
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Unique skill 1: Break through resistance and persuade around the focus
Whenever there is a disagreement with the customer, do not force persuasion. You can try to persuade from the secondary issue first. After reaching an agreement with the customer on the secondary issue, return to the core dispute point, step by step, and gradually persuade , so that customers make up their minds to buy products.
For example: when the amount of the transaction is large and the two parties have great differences of opinion, we can reach an agreement with the customer on the payment method or product style and after-sales service to help customers reduce the payment pressure.
Not to mention the sales crown, but I have been using the 5 unique skills of ordering, the money in the customer's pocket can't be kept
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Unique skill 2: Appropriate and ingenious questions to guide customers to change their minds
In daily sales work, we often encounter similar situations. What should you do when you don't have the product style the customer wants? The rookie salesman will definitely say that we don't have the one you mentioned here, and this method of directly rejecting customers is not desirable. So how do experts answer it?
When there is no product that customers need in your store, do not directly answer whether the customer has it, but answer why the customer chooses this style? Divert the customer's attention, and then go to the bottom of it, and help the customer choose what suits him, not what he chooses.
Not to mention the sales crown, but I have been using the 5 unique skills of ordering, the money in the customer's pocket can't be kept
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But here are two things to note:
①When denying a customer, let the customer know that you are doing it to help him, not just to sell products, and the attitude must be sincere;
②Customers' suggestions should also be taken seriously, and more patience should be communicated with customers. For example, after the customer chooses the product according to his intention, what problems will occur, and if the customer chooses the product according to the suggestions provided by you, what changes will occur after the customer chooses the product. The customer makes it clear;
Not to mention the sales crown, but I have been using the 5 unique skills of ordering, the money in the customer's pocket can't be kept
workplace
Unique skill 3: Know how to make concessions and make the transaction smoother;
Every time you make concessions, customers should feel that they have taken advantage. Even if you give customers a reserve price, customers who do not know how to make concessions still think that you have taken advantage. So how to make concessions without losing their own interests, and customers feel that they have taken advantage of it?
Not to mention the sales crown, but I have been using the 5 unique skills of ordering, the money in the customer's pocket can't be kept
workplace
When making concessions, it is necessary to subtly avoid the main problem and make concessions on the minor issues, and these minor concessions should also make the customer feel that they are benefiting.
Methods as below:
① Advance or delay the time, make concessions in time; for example, tell the customer: give priority to any other delivery in advance;
② Give the customer some practical gifts, and inform the customer that he has enjoyed the benefits that others have not enjoyed;
Not to mention the sales crown, but I have been using the 5 unique skills of ordering, the money in the customer's pocket can't be kept
workplace
Unique skill 4: Create pain for customers, the stronger the pain, the higher the value of the product that customers feel
When the salesman usually explains to the customer, he usually just helps the customer to find the problem, but he never knows how to magnify the pain point of the customer. He just blindly emphasizes the advantages of his own product. This kind of introduction will not make the customer feel the slightest "pain". Customers are also annoying.
So how do you say that customers are willing to listen?
Not to mention the sales crown, but I have been using the 5 unique skills of ordering, the money in the customer's pocket can't be kept
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①Help customers analyze the consequences of not changing, and let customers feel that the pain of not buying will be more serious. Therefore, the value of the product depends on the pain level of the customer;
②What aspects can be improved after the customer purchases the product;
Not to mention the sales crown, but I have been using the 5 unique skills of ordering, the money in the customer's pocket can't be kept
workplace
Unique skill five: clever use of "third party" to persuade customers
When facing customers, ten words of one's own are not worth a word of "the third party". Maybe you think that people who know customers can really help you, so can people who you don’t know can’t help you? Clever quotes from other customers can also serve the purpose of persuading customers.
For example, when communicating with customers, you can say: "My friend also came to see it some time ago, and he wanted to buy this apartment, but he missed the opportunity because of poor capital turnover";
Not to mention the sales crown, but I have been using the 5 unique skills of ordering, the money in the customer's pocket can't be kept
workplace
When we are introducing to customers, we can also influence customers by using other people's evaluation of our products. The "third party" is not necessarily someone the customer knows. People who are "on the same front" with customers can also help customers change their minds. .