No education, no experience, no connections, no capital, how can ordinary people succeed in starting a business
First of all, we should understand that entrepreneurship is a very low success rate thing. If you have a gambling mentality, you will lose badly. Even if you make money by luck, you will pay it back by strength.
What is an ordinary person? There is no rich network, eloquence and extraordinary ability, no prominent background, no huge resources, and insufficient funds. It is the most common presence in the population. It may be an ordinary office worker in the unit, or it may be an ordinary small boss of an individual industrial and commercial household. It is very important to give yourself a correct evaluation and judgment. If you consider yourself an ordinary person, the following points may be useful for you to start a business.
Entrepreneurship is very difficult, even for those who excel in the crowd. Even Wang Sicong, the son of Wanda boss Wang Jianlin, suffered heavy losses. Why do people want to start a business? In fact, the answer is simple. We all want to live a better life. We may not have the ambitious models of Jack Ma, Musk and Jobs to change the world. We just wish we and our families were better off. While money can't make us happier, it can make us less miserable.
The average person doesn’t want to compete with the 20% of successful entrepreneurs. It is unrealistic to want to replace Apple, Starbucks, Jack Ma and Li Ka-shing. As long as more than 80% of ordinary people can succeed. You don't want to make a lot of money when you come up. If you want to do business, first learn to control risk and not lose money. Then you can keep making money. Don't worry about spending your time, because ordinary people's time is worthless. The scary thing is that if you continue to be ordinary, you will grow old and worthless.
No education, no experience, no connections, no capital, how can ordinary people succeed in starting a business
- Low cost and low risk
The first and most important step for ordinary people to start a business is low cost and low risk. Why did you say that? Because in real life, someone opened a shop with savings from years of work. Then you only have one chance to start a business. If you are inexperienced, you will be dead in a few months. Low cost and low risk means you can survive first and then work your way to profitability. As long as you don't continue to lose money, your business will continue until you learn to improve to accommodate the day you start making profits.
People who are not in business may not feel well. There are many young people who don't like to work. Due to domestic economic conditions and some savings, many people go to open stores to start businesses. They focus on the trim of international models. Therefore, they could not compensate the losses within three months. Fan Deng once said "hotel" when sharing the low-risk entrepreneurial model. It's not a good business model.
- Choose a mature platform
The entrepreneurial environment is much better now than it was ten years ago. Mature supporting services such as co-working offices, business incubators, and agency accounting companies greatly reduce the initial cost of starting a business. Choosing a mature platform at the initial stage is often more successful than taking over everything yourself. Ordinary people register a company, find their own sources of goods, sell their own products, send their own express delivery, find their own factories for production, their own storage, and their own recruitment of employees. This is not an entrepreneurial model suitable for ordinary people. There are many mature platforms now that can simplify the process of starting a business, allowing you to focus on the most important aspects of the entrepreneurial process. When you're the boss, you have to grab the sales and channel channels. Other links can be outsourced. In particular, express logistics, warehousing and distribution, administrative management and other parts do not need to be operated by themselves. Systematization of the whole network is the best model.
Choosing a platform is very important. We must pay attention to the following points: 1. Whether the platform is legal or not. Entrepreneurship is not a 100-meter sprint, but a marathon. A lot of platforms are themselves illegal companies and their products are not that good. Legal operation is the most basic condition for ordinary people to start a business.
This platform has been in operation for a long time. Now there are many scams under the guise of making quick money in a short period of time. There are so many new business models that you simply can't understand how they work. Other owners may want to run with the money, let alone for a long time.
A good platform cannot guarantee the benefits of your startup platform. Therefore, we must be cautious when choosing a startup platform.
No education, no experience, no connections, no capital, how can ordinary people succeed in starting a business
- Trend industries
Men are afraid of going into the wrong profession, and women are afraid of marrying the wrong man. It is very important to choose an industry that is in line with the trend. The essence of business is to meet people's needs. The more people's needs are met, the greater the business opportunities and markets. Xiaomi founder Lei Jun often said: "Pigs can fly in the wind", which shows the importance of this trend to entrepreneurs.
Especially for ordinary entrepreneurs, we must learn to see trends. We can't keep our heads down and work as hard as we do at work. We also need to look at the direction. What are the trends on the Internet? Is it an aging trend? Are online classes a trend? Is it a new retail trend? Artificial intelligence technology is the trend of the times. I don't know what your answer is, but you have to think for yourself. Don't be partial to big V, recognize your positioning and role, and find trending industries that you can participate in. Otherwise, you are likely to be cut with leeks.
Fourth, take advantage of cooperation
The starting point of ordinary people's entrepreneurship is to give up personal heroism, because you are not the most outstanding person, and give up those personal heroic success stories, because the success stories of these famous people are often processed by literature. For example, Ma Huateng sold QQ for hundreds of thousands in the early days of Tencent. But did you know that his father was a director of Li Ka-shing's company? He was born into a wealthy family. So, stay away from the so-called successful research, and don’t spend money, because if you choose to start a business with a monthly salary of 5,000 yuan and a monthly salary of 10,000 yuan, you will be successful. Why would you take a huge risk in pursuit of a million monthly income? Only truth is eternal. Any short-term quick money is not enviable because it cannot benefit ordinary people.
Cooperation is the most suitable model for ordinary people to start a business, because ordinary people are definitely not the core competitiveness. As the saying goes, three cobblers are better than Zhuge Liang, and cooperation is the best entrepreneurial thinking of ordinary people. While each will come out individually, each has its own strengths. Collective strength can make up for the lack of individual ability. Ordinary people entrepreneurship is the most suitable ecosystem model. Experienced partners can help you, and you can help new partners build an entrepreneurial ecosystem. Entrepreneurs in all ecosystems can achieve mutual benefit and win-win results. This is more difficult to implement. In fact, the internal friction system is less than the reciprocal system. However, if ordinary people want to start a business, they must find a win-win system that suits them. Otherwise, it will be difficult to succeed on your own.