3 sales tips that make customers want to buy immediately, so you can earn 3,000 more per month
Why can't honest explanations impress customers? Why are customers reluctant to pay? Do you have such troubles? But when it comes to sales, it's a headache. So why are customers reluctant to pay for a product? In fact, it's all because of you - there is no stimulation in place, and there is no "I just want this product" idea in the customer.
3 sales tips that make customers want to buy immediately, so you can earn 3,000 more per month
workplace
Today, I will share with you three super effective sales techniques, which will make you earn more than 3,000 yuan per month. Please spend three minutes to read this article intensively.
Stimulus 1: Let customers choose better things through comparison
Whether we are in the workplace or in life, we are full of comparisons everywhere. In the workplace, my salary has increased by 1,000, and I think it is a happy thing. If I find that others have increased by 1,300, I will not be happy. Such a comparison creates both annoyance and motivation. And in life, when you see that others have something you don't have yourself, you will think in your heart: "Why do others have something you don't have?", so the feeling of comparison arises. Especially with a consumer class like myself, this kind of comparison will become stronger.
3 sales tips that make customers want to buy immediately, so you can earn 3,000 more per month
workplace
So if you are selling to customers, how to use comparisons to make customers want to buy?
①Give customers a reference object and let customers compare;
The object of this comparison must be related to the customer. For a customer with a low consumption level, the reference object you gave is Dong Mingzhu. If Dong Mingzhu bought a million-dollar car, he would not follow Dong Mingzhu. To make a comparison, after all, it is not at the same level of consumption. And if your colleague just bought a car, you're thinking, "I'll buy one too". Therefore, it is necessary to design a comparable reference object for customers, so that customers can compare.
Sentence pattern: "XXX of XX... Employee of XXX company XXX... of XX community..."
3 sales tips that make customers want to buy immediately, so you can earn 3,000 more per month
workplace
② Raise the status of customers in a timely manner, and make products the standard configuration of customers;
Promptly raise the customer's identity, as long as the customer agrees with this identity, the customer will inevitably do things that match their own status.
Sentence pattern: "Only XXX is suitable for your identity... This product has become a must for XXX..."
③The user's usage data can also stimulate the comparison of customers;
More than 40% of customers with average consumption level are using our products. Do you still need to consider your current status?
3 sales tips that make customers want to buy immediately, so you can earn 3,000 more per month
workplace
Stimulus 2: The more scarce, the easier it is to drive people crazy
For a customer in need, the more scarce the product, the more precious it appears, and the more the customer wants it. For example, if you see a product in action at the mall, and you don't need it too much at this time, you will think in your heart: "Wait until next week to buy it again!" When you come over next week, you find that the price of the product has increased I will regret it very much, why didn't I buy it at that time. While you're not losing anything, you'll think you've lost the opportunity to buy at a lower price.
3 sales tips that make customers want to buy immediately, so you can earn 3,000 more per month
workplace
So how can a salesperson use scarcity to stimulate customers' desire for a product?
- A way to make customers feel that there are not many opportunities to pick up a bargain;
① Create a sense of scarcity with little time: for example, discounts are limited to two days, and buy gifts are limited to two days;
②Create a sense of scarcity with limited numbers: only for the top ten, only for the top five, and only five chances;
③ Only for those who meet certain conditions: only old customers can participate, only old and new customers can participate, etc.;
3 sales tips that make customers want to buy immediately, so you can earn 3,000 more per month
workplace
- Make the customer's sense of urgency stronger;
After we let customers realize that time is limited, quantity is limited, and conditions are limited, we also need to let customers realize that there are not many opportunities. How can we make customers realize that there are not many opportunities? For example, the original price is XX, the current price is XX, and there are only the last few hours left, how many copies have been sold, and only the last few copies are left, but also let the customer generate what benefits will be lost if they do not buy, etc.;
Sentence pattern: XX copies sold + only XX left + missed loss XX
3 sales tips that make customers want to buy immediately, so you can earn 3,000 more per month
workplace
- Let customers know that there is only one chance;
Whether it is a product or an opportunity, there is only one time. Many customers think that the merchants are engaged in activities every month. If they miss this time, there will be another time. And if you make customers feel that there is only one chance, the more they want it. For limited-edition luxury goods, customers with high spending power will resolutely buy them. For products that are not limited-edition, how can customers feel that there is only one chance?
You can say this to your customers: "This event is one of the biggest discounts of the year."
3 sales tips that make customers want to buy immediately, so you can earn 3,000 more per month
workplace
Stimulus 3: Inform customers about the value of buying products
Customers can compare what others have, and I want to have them too. Because the products are scarce, I have to buy them quickly, but whether it is worth buying or not depends entirely on the guidance of the salesman. How to guide, the final result is to make customers feel valued. How to make customers feel that it is worth buying?
3 sales tips that make customers want to buy immediately, so you can earn 3,000 more per month
workplace
- On the basis of the original value of the product, it is improved again;
The vast majority of salesmen do not shape product value, only see the immediate value, but do not care about the future value. On the other hand, Pinguan can maximize the value of the product and allow customers to directly feel the value of the product. For example, the house we sell is very high-end, and you can say this to prospective customers: "When you own this house, you just feel that the house is warm and stylish, and it can be used to entertain your most important guests. When these guests see After arriving at the house, they will be very envious of your house, and they will be eager to live for a longer period of time. Moreover, the house price will rise again in August next year. For you, earning an extra 25% is very good. easy things.
In general, it is a sentence: first let customers realize the efficacy of the product, then let the customer's emotions be sublimated, and finally let the customer see the benefits after using the product.
3 sales tips that make customers want to buy immediately, so you can earn 3,000 more per month
workplace
- Three comparison methods make customers feel very valuable;
The first: compare with competing products, let customers see detailed comparison information, especially why it is worth? Where is the value of this information to be reflected;
The second type: replacement and comparison, which means “equivalent” to put it bluntly. For example, the fat lost by using our product in one course of treatment is equivalent to running for half a month or swimming for ten days. Customers will of course weigh the pros and cons after listening to it. ;
The third: compare with your own similar products, take out several similar products for comparison, the purpose is to use several other similar products to set off the product you are about to buy, remember to emphasize the cost-effectiveness, I believe that customers will choose The one we recommend;
3 sales tips that make customers want to buy immediately, so you can earn 3,000 more per month
workplace
- Let the added value hold the hearts of customers;
After the customer is satisfied with the value of the product, if we can give the customer some additional value, I believe that the customer is more willing to accept it.
For example we can do this:
- Give gifts to customers, and the gifts should preferably be related to the product; 2. Give some high-value and low-cost gifts; 3. Either give a good one, or give two or three slightly worse ones.