You, an Internet company, learn how to innovate with 3 tricks?

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In recent years, the most talked about word is innovation, but few people examine what innovation is.

The so-called innovation is to solve current problems with new methods or new products. From this point of view, the term innovation is a bit narrow, because sometimes the old method can also effectively solve the problem. Therefore, what we pursue is not so much innovation as creation.

You, an Internet company, learn how to innovate with 3 tricks?

Why create?

To create is to break the limit. Faced with the current situation, use unconventional methods to solve problems. Creation is divided into two categories, thought creation and product creation.

Thinking creation, such as Marx's combination of ideal dialectics and metaphysical materialism, created materialist dialectics; Galileo creatively proposed based on the inclined plane experiment: force is not the reason for maintaining the motion of objects.

Product creation, like Steve Jobs's touch-screen phone, turned the world upside down. The number of product creations goes on and on.

You, an Internet company, learn how to innovate with 3 tricks?

So, the question is, how can creation be born?

To create is to break through the limit, so the birth of creation must be a situation - limit. Including thinking constraints and environmental constraints.

Bi Sheng's engraving was smashed, so movable type printing was invented; before the reform and opening up, no one mentioned the market economy, Deng Xiaoping proposed that the market economy and the planned economy are both means of developing the economy, without any ideological color. To break the limit is to create.

You, an Internet company, learn how to innovate with 3 tricks?

  1. The creation of individuals needs to have clear goals and keep their goals in mind at all times. Only in this way can you correctly judge the situation you are in - the limitation.

  2. The generation of creation requires source thinking, and the limitations of the surface can be traced back to the source. Creation from the source is often the most thorough creation.

  3. Creation requires horizontal thinking.

You, an Internet company, learn how to innovate with 3 tricks?

The horizontal thinking method is a divergent thinking method proposed by the British psychologist Edward. There are four principles to follow: find the dominant idea and try to get rid of it; seek multiple perspectives; get rid of the shackles of old consciousness and old experience; seize the contingent idea.

No matter what you do, you must understand why. Why do we create? Investigate the fundamentals: one is to survive, the other is to improve life efficiency

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