5 types of sales that customers hate, it is difficult to sign more orders, are you there?
As a salesperson, you should know the types of sales that customers like and hate the most, so that you can perfectly avoid the minefield and successfully open orders. Below, I will give you an example of the 5 types of sales that customers hate the most. .
- Always talk to yourself
A salesman, he comes up and introduces his product, how good his product is, how strong his company is, etc. In fact, most of these are useless, customers don't trust you, how can they possibly trust your product! Of course, sometimes you don't do anything, you don't say a few words, and it's impossible to trade successfully? Even if the transaction is successful, it may be because the "brand" is at work.
When it comes to brands, remind your sales friends in the workplace that if your prospect values a certain brand very seriously, then it may not be our target customer and unless he has something else to explore, it will be difficult to sell our brand to he.
Workplaces should start from the customer’s perspective, first asking customers about their purchasing needs, and then making targeted recommendations.
- Deception and inflated sales
Some sellers exaggerate their value in order to win orders, and even give customers unfulfilled promises to win orders through deception and exaggeration.
In fact, it's the most dangerous way to be a salesperson in the workplace. If you lose the trust of your customers, you can only find new customers. The essence of selling is selling trust, and selling trust is selling your products. Your trust is not good, even if the product is good, customers will not dare to cooperate with you. Conversely, if customers trust you, even if your product is mediocre, you have a chance to successfully trade through continuous improvement. Speaking out objectively and practically about product shortcomings and telling how to avoid them is often seen as a sign of sincerity by customers.
- Irresponsible
Some salespeople don't care about these old customers after they close a deal, and some even ignore them and start shirking their responsibilities after the sale.
Salespeople should understand that a deal is just the beginning of service, and it is six times harder to develop a new customer than to maintain an old one. Therefore, it is very unfavorable for us to be irresponsible to customers, whether it is the secondary development of customers, re-introduction or the accumulation of our own contacts is very bad. Treat customers as permanent partners, and customers will think of you first when there is a chance for cooperation next time.
- No details
It is often the details of the workplace sale that touch customers the most, such as:
Some salespeople often visit designers and website managers. For the former, the salesperson must wear a suit and tie to show your professional image; for the latter, the salesperson should not wear formal attire.
Experts say the best attire scheme is one that is "just a little better" than the customer, showing respect for the customer without alienating both parties.
Don't put down the phone in front of customers. When talking to a customer, if we don't wait for them to hang up, we hang up first. Customers must be unhappy.
Talk less about "me" and more about "we". When the salesperson says "we", he gives the customer a psychological suggestion: the salesperson thinks from the customer's point of view. Although "we" is just one more word than "I", it is closer to the customer.
When you bring your notebook to visit customers, write down the time and place of the visit, the customer's name and title, customer needs, and your own work summary and experience, which is a good work habit for sales staff.
Seriously serve customers and never forget the subtleties. Let the customer feel that your service "exceeds expectations", and the other party will naturally have a good impression of you.
- Impatient sales
There is a big taboo in workplace sales, and that is "impulsive". For example, when faced with some questions or even in the face of customer inquiries, such people tend to lose patience easily, and they want quick success and immediate results. After many unsuccessful negotiations with the customer, they will start to blame the customer for the problem, and this kind of sales is also the customer's worst fear.
Communication with customers is a process. Customers cannot fully trust you and your product at the same time. This process requires you to pay enough patience.