Do you have a chance to start a business after graduating from college? Ding Lei poured a pot of cold water: there are too many pits to step on

Entrepreneurship is the hottest topic nowadays. The trend of entrepreneurship has blown into the peaceful campus from the society, and it has also touched the hearts of young people with full of enthusiasm. Many college students who are about to graduate are also planning or practicing, and they will invest in it as soon as they graduate. Entrepreneurial environment in full swing.

Many college students do have reasons to have entrepreneurial drive. They have strong learning and understanding skills, and they also use the Internet to understand the latest information. Some of them even graduated from marketing and marketing majors, with theoretical blessings, no wonder they are full of confidence.

But is it really suitable for college students to start a business as soon as they graduate, to become a successful person, to be a CEO, to marry Bai Fumei, and to reach the pinnacle of life?

Ding Lei, the CEO of NetEase, publicly stated that he is not optimistic about this behavior, because there are too many pitfalls for college students to step on after graduation.

What are the factors that prevent college students from being successful in entrepreneurship?

First of all, the entrepreneurial college student team has only a passion, and lacks an understanding of users and operations.

The first step in starting a business is to do market research and user positioning to find your own direction. If an enterprise does not know how big its market is, who the end users are, and what behavior and consumption habits they have, it may go in the wrong direction, or even go the opposite direction, which is far from the original intention at the beginning.

Many college students' entrepreneurial projects are launched in a hurry just from a simple inspection of the market around them, without systematic market analysis and research, or even a white paper that has been polished and tested by the market. It is easy to encounter setbacks and failures.

Second, it is not easy to organize a strong and effective executive team.

The most important thing in a project is not the customer, not the market, nor the capital, but the team. It can be said that a team with a reasonable division of labor and strong execution is half of the success of a project, and many funders also value the core team capabilities.

Because of the limited social circle of college student start-up teams, the initial partners and team members are basically found among acquaintances, especially classmates, which makes the selection of materials too narrow, and the effect is naturally unsatisfactory.

If you are traveling together or doing a project, this approach of partnering is understandable, but if it is a cooperative project to start a business, such an approach has great hidden dangers. Entrepreneurship requires team members to have a high degree of consistency, especially in terms of values ​​and execution. The differentiation or inconsistency of concepts will seriously reduce the combat effectiveness of the team. There is a good chance that there will be divisions, quarrels and even fights.

Third, the degree of competition in the market is not expected to be strong enough to withstand excessive pressure.

After a period of development, traditional industries and emerging industries have become stable and saturated, because the market has educated everyone. The market environment is that big fish eat small fish, and fast fish eat slow fish. In every link of entrepreneurship, there are inherent deficiencies, and teams with problems have been ruthlessly eliminated by the market. Because you are in the start-up stage, the expected opponents may only be a few dozen, but after the project is really launched, you find that the competitors are swarming from all directions, and you have fallen into the wolves.

Competitiveness in the market can be refined to many detailed links, from customers to supply chains, from customers to industry circles, all of which are more intense than ever, and all require a certain degree of precipitation, and more need to have relative competitors. Extraordinary.

To sum up, there are still many things that college students' entrepreneurial teams lack.

College students are an emerging force in the entrepreneurial team. They are motivated, have ideas, and have their own advantages, but they need more training and precipitation.

Tens of thousands of high-rise buildings start from the ground. There are indeed successful examples of college students' entrepreneurship, and there are many reasons for reflection. Setbacks may be temporary, but success is expected. I believe that with more accumulation and attempts, they will be able to wash away the greenness and see gold and realize their original self.