There are methods and skills to make good products in the workplace
Now there are a variety of products on the market, dazzling consumers, new products emerge in an endless stream, and old products are constantly being replaced.
It is normal to hit a wall when doing product and product optimization, but we can also gain some experience from encountering a wall many times as a newcomer in the workplace.
Doing a good job in the workplace is an idea.
Today, I will share with you a commonly used product management method in the workplace - the 3WIH method.
who target user positioning
what demand point positioning
if compared with the product type
which is more prominent, highlighting point positioning
how Marketing Conversion
At first glance, it doesn't seem to understand, but it doesn't matter, I will explain it to you.
wild black wolfberry
- Target group positioning: who will use our products
Women who love beauty, people who are afraid of aging, and people who pay attention to health care, the age is estimated to be 20-50 years old
Gender ratio 1:1
Geographical distribution: First-tier cities in Beijing, Shanghai and Guangzhou, some second-tier cities
- Demand point: why do I need my product
Product highlights and functions: rich in anthocyanins, anti-aging, long-lasting beauty
Market analysis: If there is the same product, what is the competitive advantage of this product, and how much market space does it have?
Differentiated comparison: the characteristics and value of the products, our products are pure natural wild, higher nutritional value and safer
Promotion method: marketing transformation through promotion methods
How to find the unique positioning of the product is very important, otherwise the product will be difficult to brand. Excellent PMs in the workplace dig deep around these points, so the recruits are not afraid of old age, as long as they are useful.
