How to stay ahead of the competition in the market? The wisdom in the military book is your secret weapon for victory
How to stay ahead of the competition in the market? The wisdom in the military book is your secret weapon for victory
As the saying goes: "Shopping malls are like battlefields." All groups engaged in business activities are racking their brains, hoping to be better than their competitors in terms of operation mode. How can this wish come true? The shrewd bosses turned their attention to the traditional Chinese art of warfare, hoping to comprehend the winning formula of business operations from the strategic wisdom of arranging troops. Does it work? The author tells you responsibly that the answer is yes, because common business models can be found in the art of war.
How to stay ahead of the competition in the market? The wisdom in the military book is your secret weapon for victory
- Sitting in business is like an army
What is a "sit business"? The brick-and-mortar store on the street is the most typical representative. Their business form is similar to the "Army" in the military field, relying on occupying a certain key geographical location to "wait for the rabbit". How to make the "sitting business" business bigger and stronger? A shrewd boss needs to familiarize himself with the "Nine Places" in "The Art of War", conduct a detailed survey of the city streets where he is located, and understand the direction of the flow of people (especially potential customer groups), traffic and possible stops. key information such as location and time. Finally, based on this information, we will study how to ingeniously design the "Ambush Circle" to "annihilate" (ie, trade) these "enemies" (ie, customers) at appropriate locations and through appropriate "weapons" (ie, commodities).
How to stay ahead of the competition in the market? The wisdom in the military book is your secret weapon for victory
- Traders are like navy
Business is another main mode of business operation, commonly known as "running business". So is there a corresponding form in the military field? Yes, that is "Navy". Want to run your business well? It is necessary to build a good "business team" of the company just like building a strong "fleet". What kind of business team is really "combat effectiveness"? First, you must have a strong "sense of direction", not get lost in the "broad sea" of shopping malls, and be able to find the specific location of potential customers. Second, a "group" that can be matched with high and low levels is dispatched, and different personnel take care of each other, cooperate with each other, supervise each other, and finally win the main customer. Third, we must be good at opening the market like occupying a "colonial", know how to "lay out" in the national market, and then connect the dots into a line, and finally open up the whole situation.
How to stay ahead of the competition in the market? The wisdom in the military book is your secret weapon for victory
- Online merchants such as the Air Force
Although this form of online business has come out not long ago, it has begun to win a "war" independently like the "air force". How to control the emerging business form of e-commerce? We believe that there are three main points: First, like using a strategic "bomber", create personal IP, and use this to "bomb" on various platforms to obtain a steady stream of traffic. Second, like building a stealth "fighter", choose "lethal" "commodities" to ensure the smooth implementation of commercial realization. Third, build an efficient and powerful "ground team" to build a customer team to maintain IP personnel and manage the "fan community".
How to stay ahead of the competition in the market? The wisdom in the military book is your secret weapon for victory
The ancients said: "The great roads are connected." Smart people know how to "connect by analogy", extracting abstract wisdom from similar or similar things to solve current problems. And the great strategists know how to pursue the effect of "dimension reduction and strike".