No discounts, no customers! How to get a discount for a customer to come back 5 times?
Customers are the lifeblood of every store. Let's take the most common restaurants as an example. I believe no one has never been to a restaurant.
The restaurant's business is not good, then give a discount, and the popularity will rise immediately, but when the event stops, there is no one...
Many restaurants are plagued by "no customers without discounts".
It's normal. Relying on discounts to attract customers is not a long-term method. Once it stops, it will be ineffective.
How can the restaurant only engage in one discount event, so that customers can come one after another?
Here are 3 marketing tips for you to open your mind:
- Scarcity: There must be a reason for discounts, so that customers feel that the discount is rare
example:
Buy a beer, get a free one this week
By the end of the month, 100% is less than 150% of the total consumption
Stores give special gifts to customers
……
Whether walking down the street or in the mall, there are plenty of restaurants that use similar promotions, but they are all very dangerous.
From the promotions above, we don't see anything special about this restaurant. We only see that the restaurant is profitable, as if telling customers: my house is cheap, come and get it. Let customers have the idea of "cheap, go for it" and "cost-effective, go and see". Even if customers come to the store, they will not feel the unique charm of the restaurant. Just because the price is cheap.
That way, there will be fewer customers if there are no great deals next time. Therefore, the restaurant had to carry out a series of promotions. After a few times, the restaurant will give customers the impression of a "cheap store". In addition, customers attracted by these characteristics will also consume for the purpose of "value for money".
It's also one of the reasons for "no discounts, no customers," which is largely due to mismarketing by restaurants.
Discounts are ok, but there should be clear reasons: for example, a certain kind of food is harvested and celebrated at half price; new products are launched, low-priced taste; opening anniversary, big sales, etc.
If the restaurant explains why it is cheap, customers will understand why it is cheap. Let customers know that your store is not always cheap, and the chances of being cheap are rare.
- Renewability: Create an opportunity for customers to come back next time
Creating a chance for a customer to come back next time is to offer a discount the next time the customer comes.
KFC uses coupons to make customers make more judgments. During a certain promotion, customers who come to the store are given coupons that can only be used after the promotion ends, giving customers the opportunity to decide whether to come back next time.
For a seafood hot pot, the waiter will take the initiative to send a coupon of 300 yuan minus 150 yuan for the next use after the customer's meal.
Many restaurants also play this way: the consumption amount on the stored value day can be waived, and the stored value amount can be used next time.
If you want to win repeat customers, you need to figure out a way to get customers to consider coming back and give them a reason to come back.
- VIP sense: Discounts should be differentiated and provide "special services" to specific people
There is only one difference a customer can enjoy in a restaurant.
Providing a different service to some specific customers will capture the hearts of those customers by making them feel valuable and valuable compared to providing the same service to everyone.
At one pub, customers were asked to put their mobile number on the order slip, and a draw was held every 2 hours (with one chance to enter, one winner). The winning customer will receive 50% off a surprise dish or a drink not on the menu.
This kind of gameplay has attracted many customers, and it has also allowed the winning customers to experience special treatment that is different from other customers, increasing customers' favor for the restaurant.
Summary of discount tips for restaurants:
Discounts are just a marketing ploy. If you want to keep customers in the store and make sustainable profits, the restaurateur's efforts should still be spent on product and service.
After a series of fresh marketing campaigns, customers can stay fresh in the restaurant!
Do you use any of the above marketing methods to get customers back into the store?