Selling is not as difficult as you think. It is enough to understand these 16 words. Do you want to miss it?
Many people want to learn sales, just to make products sell. As a result, many people are left to learn a little bit and then a little bit of sales knowledge, which is very messy and unstructured. This article will help you get it all done. Why do some people say that selling is difficult? It's just because different people say different things, so choosing the course of sales becomes very complicated, and why is it easy to sell? With so many skills and methods, you only need to master one or two thinking logic and method skills to deal with them. Please read it carefully.
In fact, everyone must learn the knowledge of sales. Just like some people ask me, "Teacher, I am a housewife, do I need to learn sales?" I want to tell you that you must learn; "Teacher, I am a leader, do I need to learn sales?" I want to tell you that To learn, why? Because no matter you are in any industry, any occupation, any status, you need to sell. For example, if you are a parent and your children don’t listen to you, it means that you will not sell your own ideas; if you are a team partner, and you cannot make the leader like you, it means that you will not sell yourself; If you can't find a boyfriend, can't find a girlfriend, it also means that you won't sell yourself; do you agree with these points? What is Xiaoshou is to instill your own thoughts into other people's heads and let others act, so as to achieve their own goals and results. This is sales. I have been selling for seven years and summed up these 16 words: adjust the channel, cast what you like,
Understand the needs and deliver the antidote. When you really understand these 16 words, I believe that your performance will increase exponentially. Next, let's take a look at the real meaning of these 16 words.
Let's take a look at the first eight words "adjust the channel and cast what you like". In the process of selling products, you can't chat happily with customers. Do you think customers may buy your products? If the customer ignores you when you talk to the customer, and you think the chance of a deal is big or small, the answer must be small, or maybe even no. Only when you can communicate effectively with customers and customers are willing to communicate with you can you sell your product. Only by "adjusting the channel and doing what you like" can you make customers like you. This is the point. If you make customers like you, customers will definitely be willing to pay; if you can make the boss like you, you will have more opportunities to develop; so if you want others to like you, please do these eight words well.
So how do we do it? One: the voices are on the same frequency. When encountering customers who speak softly, we should also speak softly; if we encounter customers who speak loudly, we should also raise our own decibels. You must know that customers are very fond of communicating with people who have the same frequency as their own voice. The second: the same frequency of interest, if the customer's interest is exactly what you like, the customer is still very willing to communicate with you, the more similarities are, the more the customer likes it; the third: the same frequency of personality, if you can match the customer's personality On the same screen, it means that you are really amazing. Customers are carefree, and you have to be carefree, so that you can have the same personality as your customers.
The last eight words "understand the demand and deliver the antidote", many salespeople are talking about products, not selling products. Talking about the product is not selling the product. Let me give you an example. What is talking about the product? "The benefits of our product are ABCDEF, a lot of benefits, do you need to buy it"? Out of ten salespeople, there are nine salespeople, all selling like this. Different customers have different needs. Don't introduce the product when you don't find the customer's demand point, otherwise the customer will be very disgusted. When you find the customer's needs, and then introduce the product, the feeling to the customer is completely different.
Finally, the salesperson must know that sales is not about selling products, but helping customers buy products. If you can consider the problem from the perspective of customers, then you must be successful.