What if I can't find a client? One move made his performance soar 10 times!

workplace

In workplace sales, we often encounter a problem: can't find a customer group, what should I do?

Recall that when we just entered the new company, did the boss simply introduce the specific business process, and then let us go to the customer to come back to bill and ask colleagues how to find customers, did the colleagues directly hold a book? Yellow pages for yourself, say: read it for yourself!

Have you experienced this much? There are many cases. In the end, I was busy all day and went to several companies seriously, and what I got was a series of rejections "We can't use your products", "We don't need it"!

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One week, three weeks, and one month are all like this, and I will wonder if I am really not suitable for sales? Is this industry too difficult to do? Is there something wrong with this company? Do you want to change the industry to develop?

In the end, when I failed to produce results for 3 consecutive months, I decided in my heart: This industry is too bad, I don't even have a single customer, I have to change to another industry to develop, otherwise I will definitely not be able to make money!

As a result, I changed 3 industries a year, and found that the performance was poor because I couldn't find customers. I gave up my sales job, turned into a skilled worker, and lived silently with a fixed salary, thus losing the possibility of becoming rich. !

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So, how can we find customers quickly?

At this point, we might as well ask ourselves two questions: 1. Who is my client? 2. Where are they?

To solve the first question faster: Who is my customer? We can do a market survey first. The market survey is divided into two types: online market survey and offline market survey!

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Online listing, we can identify target customers through certain search platforms, such as industry websites, forums, post bars and other platforms

Offline market survey, we can sort out the company's customer data to find out which three major industries the customers who mainly buy the company's products come from; or pretend to be customers, call competitors, and ask how their products are, using customers Who, what is the sales volume; you can even ask several old salesmen of the company, because there will always be one or two enthusiastic people who will help you!

Determine your target customer group, then the next question is where are they? (Event Location)

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Taking real estate customers as an example, if we are making furniture, in order to find target customers faster, we need to find the target customer's consumer terminal for referral, that is, if I just bought a house, do I need to decorate it? Do you need to buy home appliances? Do you need water and electricity? Are you going to install windows and doors?

Then, customers will appear in decoration companies, water and electricity wholesale markets, home appliance stores, etc.! Among them, the decoration companies are the main ones, and the interests of the decoration companies are divided to seek cooperation!

There are also a series of industry-related organizations such as local chambers of commerce, industry exchange meetings, industry investment promotion associations, etc. If we have the opportunity to join, then the harvest will be far beyond imagination! Generally, we can get a customer first, and then seek the customer to introduce himself into the relevant organization!

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When selling is difficult, we might as well ask experts, learn their experience and skills, and apply them to our own work. In the process of learning and applying, we can continuously improve our sales ability. Only in this way can we let us Avoid ten years of detours!