Tickets for the Metaverse: What is Baidu's layout?
Before we analyzed Tencent's layout in the metaverse in detail, today we will analyze Baidu, another Chinese Internet giant, to see what layouts and actions it has in the metaverse. In the era of PC Internet, Baidu is the well-deserved king. The Chinese Internet troika BAT, Baidu is the first, the hero does not mention the courage of the past, and now Baidu seems to have disappeared from the top for many years, and more and more latecomers put Baidu Far behind, Lian Po is old, can he still eat?
As you can see, on the road of AI, there will still be all kinds of unexpected things that will happen, but our determination to move forward will not change. We firmly believe that AI will change everyone's life. This is what Li Yanhong said after being splashed with water in public at the Baidu AI Developers Conference in 2019. This classic not only subtly resolved the embarrassment, but also won the respect of many people. Robin Li's forbearance comes from self-restraint and wisdom, and Baidu, which he leads, has been keeping a low profile over the years. The core of Baidu is no longer the PPC search engine that is despised by thousands of people. Back to the theme of our metaverse, at the just-held Mobile World Congress, Zuckerberg pointed out the direction for Meta's vision of the metaverse. Zha still firmly believes that the metaverse is the future of the Internet, but the key to it all lies in AI , here specifically refers to the use of AI to automatically generate 3D virtual worlds.
Therefore, Meta's next focus is All in AI mainly in two aspects, one is the ability of AI to understand human natural language, and the other is the ability of AI to automatically create according to human descriptions. Looking back suddenly, we found that Baidu is at the forefront of the world again. Baidu officially proposed the all in AI strategy in 2017, and holds an AI developer conference every year to report the latest progress to the world. At the Deep Learning Developer Summit held at the end of 2021, the number of developers of Baidu Flying Paddle has reached 4.06 million, and 476,000 AI models have been built on the platform, widely serving 157,000 enterprises and institutions. Baidu AI, represented by Baidu Flying Paddle, is far ahead in the comprehensive market share of deep learning platforms in China. Not only in China, but in the global deep learning framework for AI, the comprehensive strength of Paddle is firmly in the top three, one is Google's Tensorflow, the other is Meta's Pytorch, and the other is Baidu Paddle. There are countless scientific research institutions and technology companies around the world, and there are many institutions engaged in AI research. Baidu Fei Pao can be ranked among the top three in the world, and its strength can be imagined. Moreover, Baidu's AI has long gone out of the laboratory and is widely used in all aspects of our lives. For example, the well-known Xiaodu voice assistant is widely used in the field of smart homes.
In addition, Baidu also has a big killer, autonomous driving. About autonomous driving, we often see it in the news, but it is rarely seen in real life. In fact, Baidu has been deeply involved in the field of autonomous driving for nine years. Now Baidu Apollo autonomous driving platform is the most active autonomous driving open platform in the world, with more than 210 ecological partners and more than 80,000 developers. On November 25, 2021, The Baidu Carrot Run driverless platform has obtained the country's first autonomous driving commercial operation license, moving from the laboratory to the open public road. This is a historic turning point in the field of autonomous driving, and it is also the beginning of Baidu's AI autonomous driving technology. Why is AI the core driving force of the Metaverse? Because the grand vision of the Metaverse requires massive computing power, more advanced human-computer interaction, and infinite 3D, modeling, rendering, 3D creation, etc., it can be said that it is far away to realize it by traditional methods, and only the development of AI technology At a certain stage, its automation, intelligence, and high-efficiency capabilities can help humans achieve the vision of the metaverse as soon as possible.
The closest Baidu’s metaverse is to us should be the 100,000-person developer conference on the Xirong App. Although this is an unfinished product, we can already appreciate Baidu’s ambition and down-to-earth in the metaverse.
After we have finished talking about Baidu's advantages in the AI field, let's take a look at Baidu's layout in other aspects of the Metaverse. First of all, entering the Metaverse is inseparable from the hardware entrance. Baidu's iQIYI has entered the VR hardware field for many years. Qiyu VR relies on iQIYI's huge film and television resources and more than 40 free VR games, and has harvested a large number of User. In the domestic VR video field, iQIYI is the second, and no one dares to say the first. Since 2018, iQIYI has continued to make efforts in the field of VR content, and has produced various forms of VR content ranging from videos, games, music to social networking, virtual idols, and performances. It can be said that iQIYI is in a leading position in China in terms of VR hardware and content. When international competitors such as Oculus cannot enter the domestic market, Baidu has seized the entrance to the Metaverse.
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