If you want to be a great person, you must do these 7 kinds of effective social networking!

If a person wants to be great, what do you think they need?

Most people will say "hard work". It is undeniable that these factors are very important, but they are not necessary conditions. The real necessary condition is to create a high-quality network.

Many success studies tell us that connections are money connections, and even our parents would tell us that "in college, we need to have a good relationship with roommates, and when we live outside, it's easier to do things with more friends."

This circle is not necessarily your real friends, but it must be a "think tank" that can help you solve problems.

Having such a circle of wisdom around a person is equivalent to Liu Bei having a super military advisor like "Zhuge Liang", who can give you advice at any time, provide you with effective thinking strategies, and help you grow rapidly.

In the age of the Internet, we are much happier than Liu Bei. If Liu Bei wants to invite Zhuge Liang to come out, he has to pay attention. We only need to use the Internet to meet elites in any industry and find opportunities for deep links.

However, although many people realize the value of circles, most of them fall into a social misunderstanding: they try their best to meet all kinds of friends, and they add the contact information of countless people, thinking, maybe someday cooperation will occur Woolen cloth?

But in fact, holding this kind of thinking often wastes a lot of time and energy on ineffective social interaction, and does not get the results you want.

The famous Pareto law tells us that in any set of things, the most important only accounts for a small part of it, about 20%, and the remaining 80%, although the majority, is secondary, so it is also called the law of twenty-eight.

In other words, the growth rate of a person depends on the few people around you, not the majority. As long as these few people are managed well and the relationship between them is maintained, they can integrate social resources and achieve their own growth at the speed of light.

So, what kind of people are the "effective social relationships" that we need to focus on maintaining?

If you want to be a great person, you must do these 7 kinds of effective social networking!

1. Big coffee

Making friends with big coffee is a social truth that almost everyone knows, but few people have the courage to make deep links.

Because when resources and social status do not match, rashly to make friends with big coffee, in most cases, it is "closed door".

I have heard the saying that the greater the exchangeable value of a person, the greater the social radius.

That’s true, everyone’s social interaction is utilitarian, acquaintances socialize, what we provide for each other is emotional value, and we don’t need to pay attention to the exchange of interests.

However, based on online social networking with strangers, especially when the other party's rank is much higher than yours, you must think about what value you can provide to the other party before socializing.

You can use your own professional skills to help the big coffee solve a certain problem, and then exchange for the opportunity to communicate, or you can take the initiative to buy the big coffee's works or communities, social networking with different ranks, either pay or contribute.

But there is one situation that will definitely fail: that is a unilateral request. The other party doesn't know who you are, and you can't provide him with anything. As soon as you come up, you will ask "Can you be a fan of each other?" "Can you do me a favor?"

You have nothing to do for the other person, and others have no obligation to help you. When you have no value, other people's socializing with you is "ineffective socializing".

2. Super Intelligence

The characteristic of a super intelligence officer is that he has a lot of effective information, and this kind of information plays an important role in self-improvement.

In addition, more importantly, they are also willing to share this important information with you.

For example, before the WeChat video account was released, several readers came to tell me about it, and it took a few months for the WeChat account to start inviting the first batch of beta authors.

When I could start applying for a tax refund for personal income tax, several readers came to tell me to apply for it quickly. A week later, the tax refund was on the news.

In addition, there is a group of people who are also super intelligence agents. These people are social experts. He knows almost all the heads of the industry and can quickly grasp their latest developments.

I happen to have a Douyin big V in my circle of friends who has this kind of gossip attribute haha, I am in a group of authors with him, and the author of that group, he took the initiative to add more than half of the people to chat, and I only know a few people...

I like chatting with him, not because he is very good at Douyin, but because he knows the latest developments of many big coffees. As long as he knows what big coffees are doing, he is actually mastering the latest developments in an industry in disguise.

He likes to show off to me how many girls he has recently, and I like to ask him about the latest industry trends... This, let's take what we need!

There are a few friends who are well-informed and can always bring you cutting-edge information in the industry. The benefits are very obvious.

After receiving such information, you are often able to prepare earlier than your peers, act one step ahead, and gain an incomparable first-mover advantage.

In a circle or even an industry, the competition between people is not only about hard work, professionalism, but also poor information. The more developed the information network, the more opportunities to make money, and the easier it is to enjoy dividends.

If you want to be a great person, you must do these 7 kinds of effective social networking!

3. Super network

Everyone should be familiar with this situation. When the car is impounded by the police, or the family goes to the hospital to check the number, they can make a phone call to anyone, which saves a lot of time and money.

This person who can help you find all kinds of powerful contacts and help you get things done is a "super network".

Of course, in reality, it is not so easy for us to get to know this super network king. At least you need to have a certain social status to mobilize your network, but social networking is not limited to acquaintances, online social networking will become more and more important.

Last year, Brother Yu wanted to do a course promotion for a client. To this end, he joined all the influential authors in the circle of friends to do this. Later, he contacted me. I joined the author group and found the author in it. The number of fans adds up to at least a few million.

This meant that the client handed it over to him, and he found millions of people to help him promote the course. What is this concept?

It's really hard for anyone other than stars and celebrities to influence millions of people, but combining the power of a group of people can.

When you want to do something, you will find that people are too important,

Especially the kind of people who have their own influence. Many friends who start businesses around me, they are most troubled by one thing - they have products, but no customers, they don't have customers, and they don't know where to find that kind of influence. powerful person.

Almost everyone who wants to make money has this annoyance. As long as you want to make money, you need to make a deal, and to make a deal, you must have customers!

Therefore, we must consciously link the super network and reach a long-term cooperative relationship based on the principle of mutual benefit.

The super network itself does not have to have great influence, but as long as you find this kind of person, he will have a way to open up various relationships to help you solve problems, it may be to help you recommend accurate customers, it may be to help you link to you people you want to meet.

All in all, the super network must have a very powerful social network. This social network also makes them a "structure hole" of the network. They can integrate the resources around them and become a very powerful problem-solving ability. When necessary, this ability can also bring huge material rewards.

4. Industry experts

The more outstanding people are, the more they need top talents in each industry. Companies like ByteDance, Huawei, and Lenovo that we know must need people who understand finance, law, copywriting, and sales. , need people who understand product thinking.

You may say, I don’t start a company, and I don’t need these people. This is the thinking of a migrant worker. When I worked in a company before, I didn’t realize that I needed to know people from different industries.

However, after working on We Media, I found that signing a bookmark contract requires someone who understands the law. If you want to do a physical model in the future, you need finance. If you want to do a large-scale course, you need to find a promotion expert. If you want to run a community , requires a community moderator.

That is to say, when you define yourself as a migrant worker, the problems you encounter are the problems of migrant workers. If there are really difficult problems, you can also ask your leaders or colleagues for help, but it is also this way of thinking that makes We ignore the importance of circles.

After switching the boss's thinking, you will find that everyone needs to know experts in different industries. If you encounter a problem beyond the professional scope, you can find an expert to help you solve the problem with just money. This is the most efficient way to get things done. .

Moreover, the faster an individual develops, the more he will encounter things beyond the scope of cognition, and the more he needs to meet friends from different industries,

Otherwise, if you encounter a problem that you don’t understand, you may not be able to think of any solution other than being anxious like an ant on a hot pot. Even if you are willing to spend money, you don’t know who knows this knowledge, let alone where to find it. In the end, many opportunities will be missed.

If you want to be a great person, you must do these 7 kinds of effective social networking!

How to meet industry experts?

In addition to spending money to know, the most effective way is to make yourself awesome.

When I only had 2,000 followers, I didn't know who I could ask to read the contract for me, because there were no law students on my WeChat, and even if there were, I needed to find several layers of acquaintances.

But when I got 200,000 followers, I found a very interesting thing:

When there was a problem with the computer, I sent a message in the circle of friends for help, and some readers helped me with various ideas. In a few minutes, I solved the problem that I had been worrying about for a long time.

I need to sign a contract, I can contact my friends who study law to help me check,

I need to learn financial management, and found that there are just a few readers who are more professional in financial management.

If you need to consult about the realization of photography, there are also several photographers who are willing to take the initiative to provide advice.

Therefore, the network is really not to please, you have exchangeable value yourself, you don't need to deliberately know anyone, someone will want to know you.

The effective way to create exchangeable value is to have a skill and become an expert in a certain field. Only an expert can be valued by experts in other industries, and it is possible to become friends with excellent people.

5. Paying Customers

I have asked a lot of business people where their income comes from. I thought they would say all kinds of income channels, but I didn't expect their answer to be "created by a few key customers".

Each of us has our own important customers, and as long as we dedicate our sincerity and time to maintain these customers, these few people can bring us most of the income.

There are many types of customers, those who are only willing to understand your product and are not willing to spend money, those who are only willing to spend a little money, and those who are particularly willing to spend money.

The more paying conscious customers are, the more likely they are our important customers, the more we should spend time with them, and the more we serve them, the more willing they are to spend, thus creating a positive value cycle.

In order to maintain a long-term cooperative relationship, it is best to become friends with important paying customers, so that they will not go to other people to consume because the price of other people's products is lower, and they are not only willing to be with you Consumption will also introduce his friends to you, which can bring you double the income.

If you want to be a great person, you must do these 7 kinds of effective social networking!

6. Star students or employees

Such people may seem ordinary at first, but as long as you put your mind to helping them grow, you can not only prove your ability, but also turn them into a good case or even a right-hand man for you.

In my writing training camp, there are some students who are like this, the most prominent is Xiao Wu, he has become a rich book signing author after a few months of hard work, and his articles have been published many times. It is reprinted by Wan Da, and there are countless explosive articles that have been published, and now I often receive active invitations from editors of Da Da.

He not only became a high-quality case for writing class, but also helped me to actively recommend many friends to sign up for writing class.

The characteristics of star students or employees are that they are diligent and eager to learn, obey what they do, do not think a lot all day long, but do not put in action, they are very malleable, as long as you spend a little time to guide, their growth rate is very amazing. Over time, it may even surpass the leader.

Many people have a very "utilitarian" attitude towards social interaction. They only know that to make friends with people who are more successful than themselves is actually an important way to help "potential stocks" grow, and it is also an important way to build word of mouth and spread their influence. A win-win social strategy.

7. Partners

Partners can be your assistants, your photographers, your investment partners, etc.

Maintaining this type of network can not only make each other's work more tacit, but also optimize work efficiency.

Then, how to deal with the relationship between partners and maintain a long-term relationship that advances and retreats simultaneously?

Jessica Alba said, I think the most important point is cooperation, in the business world, you have to be part of a team, you have to work with other people, and you have to clearly understand your future needs What, with a very clear vision.

At the same time, if you partner with other people, you also need to be able to stick to your vision and make it a reality, so you need people who have the same goals and vision as you.

In other words, you need to establish your own goals and use that as a starting point to find fellow travelers who share your goals.

Partnering is like finding someone to waltz with you. If the goals and pace of both parties are inconsistent, the rhythm will start to mess up and the dance will not work.

Only when each other's vision is the same and the goals of both parties are the same, this cooperation will become more successful.

Regarding social, the essence is very simple - based on the principle of reciprocity, a long-term win-win relationship can be established,

When you think about what the other person can bring to you, you are in the role of taking. If you think about what you can do to help the other person become better, you are the role of a giver. Talk about the return, and you can achieve your goal.

Because all the things you give to others will one day be doubled back to you in another form.