How to operate private domain traffic to increase sales revenue? 5 tips to help you realize your sideline business
As a person who has more than 30,000 private domain traffic, I can tell you that many people think that if you have private domain traffic, you will be rich. In fact, this concept is very wrong. It may be a lot of hard work, but it is a mirror. .
- There is not much private domain traffic, but the essence
A person with 200,000 private domain traffic may have less than 100 die-hard fans. A person with only 20,000 private domain traffic may have more than 10,000 die-hard fans. Therefore, private domain traffic depends on viscosity and loyalty, which depends on your degree of operation.
- Private domain traffic is for altruism, not for solicitation
After many people have private domain traffic, they treat their fans as leeks and harvest them desperately. However, after a long time, these fans will leave you. When you are not popular, your brand has no value.
The purpose of our private domain traffic operation is to retain customers and improve the fission effect. The premise is that we must continue to be altruistic and empower users. For example, we often engage in welfare activities and often solve problems for fans. When this is achieved, fans will be willing to support you.
- Private domain traffic needs to be activated continuously, instead of being left alone
The life cycle of a fan is about three months. If you don’t interact and connect with him during this period, he will no longer follow you soon. Therefore, we need user operation and constantly exist in the user’s world. Feelings, such as doing activities, setting up interactive scripts in the circle of friends, sending benefits to fans, etc.
How to operate private domain traffic to increase sales revenue? 5 tips to help you realize your sideline business
So, how to operate private domain traffic?
First, do free Q&A activities
For example, in Su Le's readership, I will do some writing-related Q&As for everyone. On the one hand, it is to strengthen the connection with fans, and on the other hand, it can also enhance the potential of personal brand.
Second, increase the repurchase of old customers
Our income is closely related to the repurchase rate of our customers. Knowledge payment is a one-time product. After buying a course, customers can listen to them for a long time, and they will not buy it again. As a result, we have finally developed customers Therefore, we must constantly design new products and form a closed sales loop to retain old customers. You must know that the cost of developing a new customer is 5 times that of retaining an old customer.
How to operate private domain traffic to increase sales revenue? 5 tips to help you realize your sideline business
Third, use low-priced products to hook users
In the face of our products, many users are always unsure whether to buy or not due to price considerations. We might as well design some low-cost experience courses to let customers experience our services. As long as your product quality is really good, customers will continue to buy. High-priced products, paid for can enhance the relationship between people.
Fourth, give gifts to users
Whether it is a paying student or an ordinary user, we need to find opportunities to give gifts to users, such as course honor certificates, local specialties, such as red envelopes. Although these require a small cost, the word-of-mouth effect is very good, and many users receive gifts. It will help you spread and refer to the introduction for free.
Fifth, distribute commissions to users
When we launch a new course, we can give users some distribution commissions, so that users can get real feedback, and at the same time, it can also bring us some new orders and customers, which is a win-win situation.