Cognition of the basic concepts of planning and management by objectives

A reasonable goal is a goal that employees can both jump up and achieve. The essence of such a goal is to make the enterprise full of competitiveness and enable the enterprise to successfully complete the business objectives of the enterprise, rather than to evaluate and punish employees.

The definition of management from the perspective of responsibility: management is planning, organizing, directing, coordinating, and controlling. The plan is the content of goal and plan management, and it is also the origin of management. Therefore, the goal needs to be managed, that is, the goal needs to be decomposed layer by layer, so that everyone is responsible for the target, and according to the responsibilities of your post, to formulate your personal work plan around the business goals of the enterprise.

From the perspective of execution, let's look at planning and management by objectives. The so-called execution is the process of taking actions around plans and goals to get the desired results. An organization's executive power system includes four dimensions: plan and target system, meeting system, monitoring system, and form system; the plan and target system is the origin and core content of executive power.

From the perspective of goal management, goal setting needs to consider the SMART principle, that is, goals are clear, measurable, relevant, achievable, and time-bound. According to the principle of target setting, after we agree on a certain target value, we need to formulate a specific action plan around this target value, including milestones in the process, including monitoring of the target, assessment of the target, etc. A goal without a specific action plan can only be a wish of the enterprise. When the process is not monitored, it is difficult to achieve the goal.

From the perspective of the relationship between strategy, goal and plan, we can connect the relationship between strategy, goal and plan from the three dimensions of strategy, goal and plan. An organization's strategy is guaranteed by goals and plans. In other words, strategy is the aspiration of an enterprise, the goal is to realize the business value of the strategy, and the plan is the specific action steps to ensure the realization of the goal value.

With a specific plan around target values, we can avoid blindness in action and make work more focused. Therefore, companies that generally implement management by objectives will sign a target responsibility letter with each line before the beginning of the year, and come to each department and core employees to know what kind of target value to achieve this year, and what kind of target value is around it. Responsibilities, rights and obligations, what specific action plans should be made, what management issues need to be paid attention to in the process, and what incentive mechanisms will be in place after the goals are achieved.