How salespeople have good eloquence

Former British Prime Minister Winston Churchill once said to the people when he took office: "You ask: What is our purpose? I can answer in one word: Victory - Victory at all costs, no matter how horrible ; No matter how far and hard the road is, fight for victory; for without victory, you cannot survive. At this time, I feel I have the right to ask for your support, and I say: Rise, let us unite and move forward together!" Under Churchill's impassioned call, the British soldiers, together with the people of the world, shattered the fascist dream.

How salespeople have good eloquence

How salespeople have good eloquence

Whether it is Hitler, a fascist war criminal, or Churchill, a representative of the forces of justice, they are all world-renowned speakers. Of course, Hitler's fascist nature was spurned by people all over the world. But the power of calling as heads of state shimmers in them, and it is worth studying. In ancient China, there was a saying that "a person's debate is more important than the treasure of nine tripods; a three-inch tongue is stronger than a million teachers", which shows that our ancients also valued eloquence very much.

Eloquence also plays a pivotal role for salespeople. However, most laypeople have a big misunderstanding of the eloquence of salespeople. Many people think that salespeople need to be eloquent and rhetorical: flatter the boss, settle the subordinates, fool customers, and turn the dead into life, and straw into gold. In fact, this violates the basic requirements of salespeople.

So what kind of eloquence does a salesperson need, what should a salesperson pay attention to when training their eloquence, and how should they train their eloquence?

The basic role of salesperson eloquence

Language is the basic tool for human beings to transmit information and communicate emotions, so good eloquence has become the basic need of human communication. What role does eloquence play in the sales process?

How salespeople have good eloquence

How salespeople have good eloquence

1. Build good customer relationships

From approaching customers, to the beginning of sales negotiation, to the establishment of cooperative relations, sales staff need to create a good communication atmosphere and establish a good relationship with customers. These all require good eloquence.

2. Accurately deliver product and service information to allow customers to accept the value of our products and services

In the sales process, only through good product introduction and display can we let customers know and accept the value of our products and services.

3. Skillfully handle customer objections and resolve customer concerns

When customers raise objections, we resolve customers' concerns through good eloquence, thereby promoting the achievement of cooperative relations with customers.

4. Stimulate the willingness of customers to cooperate and promote cooperation

Through good eloquence, we make customers interested and willing to cooperate, so that the transaction is possible.

How salespeople have good eloquence

How salespeople have good eloquence

The basic principle of salesperson's eloquence

1. TPO principle

There is a TPO principle in the dress code of business etiquette, T stands for time; P stands for occasion; O stands for object. The same principle applies in the language communication process of interpersonal communication. Speaking is an art. Only when you speak the right words to the right people at the right time, at the right occasion, will your language truly be productive.

2. Learn to listen

Interpersonal communication is two-way communication. Only by learning to listen can we understand each other's thoughts, needs and expectations, and we can take the next step of communication and action in a targeted manner.

3. The principle of resonance

In interpersonal communication, try to find something that both parties can relate to. All people have a characteristic, they are willing to become confidants with people who have the same or close views with them, so as to produce more in-depth communication and exchanges.

4. Don't make unnecessary arguments

In the process of language communication, there are often different points of view. At this time, the differences between the two sides should be handled in an artistic way, and there should be no arguments that hurt feelings. Especially in the sales process, the situation of "win eloquence, lose order" often occurs.

5. The pleasure principle

In addition to the basic role of information transmission and emotional communication, interpersonal language communication also has the role of creating satisfaction and happiness for both parties. Therefore, if you can add some humor and wisdom to your conversation, it will have a good communication effect.

6. The principle of good faith

People with bad morals can never be said to be eloquent, and at most they are flickers. To practice eloquence, we should first start with moral cultivation, and integrity is one of the important contents. Always remember your commitment to customers and the company. Such marketers are reliable even if they lack language skills.

How salespeople have good eloquence

How salespeople have good eloquence

Basic Skills of Salesperson Eloquence

1. Sales Opening Tips

Whether it is approaching customers, product introductions, or every sales presentation, salespeople need to pay attention to the opening remarks. The opening statement plays an extremely important role in the entire sales process. Although the negotiation process that follows may sound more tense, there is no doubt that "a good start is half the battle."

How does a salesperson have a successful opening statement?

(1) Build a good first impression

The sales staff must first have a good personal image. Dressing up and etiquette will make people feel that you are professional, serious and capable.

(2) Stimulate the object's interest

Whether it's your first contact with a client or a time-critical negotiation, try to get your conversation partner interested. Make your conversation partner feel that this communication is valuable to him.

(3) Make the audience look forward to the following. Start with a light-hearted joke, then move on to stating facts and theoretical arguments; your audience will gradually relax along the way.

(4) Let the audience understand the purpose and content of your speech.

How salespeople have good eloquence

How salespeople have good eloquence

2. The design of the negotiation theme

The design of the entire negotiation theme is the core of sales negotiation. Therefore, the design of the theme and the design of the specific speech (negotiation) process are very important.

(1) The keynote speech (negotiation) must have a clear central topic and outline.

(2) Consider the degree of audience

There are many professionals who are often too familiar with professional terminology and forget that your target group is not necessarily people with the same professionalism as you. Therefore, we must consider the level of the audience, and we must first give some proper explanations for the more sophisticated professional language.

(3) Taking into account the interests of the audience

Taking into account the interests of the audience, we must pay attention to whether our customers are interested in these topics. If the customers are not interested in the topics, they will not really enter the content of your effective expression, so we must first find out whether they are interested.

(4) Enhance the vividness and dramatization of speeches (negotiations)

If you want your audience to pay attention to your speech for a long time, you must make him feel interested in listening to you, otherwise it will only be drowsy. Therefore, adding interesting and dramatic content, or even turning a boring speech into interesting and dramatic content, can grab the audience's attention for a long time.

(5) Pay attention to the interaction with the audience

How salespeople have good eloquence

How salespeople have good eloquence

3. The end of the sales negotiation

The end of a sales negotiation is often the act of concluding, so the ending is also very important.

(1) A summary of the main points of the negotiation

(2) Properly extend the inspiring significance of this negotiation. For example, you can use a story or a famous quote to summarize and extend the meaning of this conversation, and get the other party's approval.

(3) Express your demands directly.

The basic method of eloquence training for sales personnel

(1) Read inspirational books or eloquence books for at least 20 minutes a day to cultivate a positive attitude and learn some skills.

(2) Read books every day to increase your knowledge reserve and vocabulary. While reading, make an oral summary of what you have learned to exercise your memory, reflexes and language coherence.

(3) Often watch celebrity speeches and imitate them. We listen to the radio, watch TV, and movies every day, so you can follow the announcer, announcer, and actor to imitate at any time, pay attention to his voice, intonation, his demeanor, and actions, imitate while listening, imitate while watching, Over time, your speaking skills will improve.

(4) Always look for opportunities to give speeches. Eloquence is not propaganda that stays on paper, it requires your actual practice. If you rarely have the opportunity to speak in public, speak in the mirror often.

(5) Basic exercises such as enunciation and pronunciation are often carried out.