In the process of communicating with customers, how can salespeople break the cold situation

In the process of talking with customers, sales staff sometimes encounter a cold situation. If they cannot find the topic in time, they will fall into an embarrassing situation and may even affect the transaction. A smart salesperson can always take the initiative to find something to talk to, which can make customers feel that you are very warm and polite, which will encourage more customers to talk to you. Sales staff must know a lot of knowledge. Even if they are not proficient, they must understand the general situation. When talking with customers one day, they will not be cold because of their ignorance. Therefore, the more sales staff know, the more they can find common ground with customers. Make salespeople and customers attractive to each other.

So how can we break out of the cold situation? First of all, we need to find the topics that customers are interested in. Just because of the topics that they are interested in, customers will participate in emotionally and narrow the distance between them. Ordinary salespeople often "keep the line in three sentences", and they are all about products. They don't understand what you are saying to customers. It sounds very laborious. If you want to talk about things you know or pay attention to, you must do it. to have a relationship with each other. For example: if an IT engineer chats with someone from a completely different professional field, if the conversation is all about programming and other topics, it is estimated that the other party is also confused, but if you chat about some fun games or It is related to the skills of computer use, and the other party will definitely be interested.

The best way to open a topic is to talk about something that the other party is familiar with. This requires the salesperson to understand the customer's occupation and character in advance, and even if it is the first time they meet, they must cooperate with the customer's topic. If you can chat with customers about some personal topics, this is also a good way to get closer to customers. If the salesperson tells customers about their personal problems, it is equivalent to opening up to customers. For example: I usually like to watch movies, What is your hobby? In this way, the salesperson explains his personal problems to the customer, and the customer will follow your words to tell his situation. If you just blindly inquire about other people's information, but avoid talking about your own, it will make customers feel that you are like a police interrogation, and then they will reject you, and they will definitely not want to talk to you more, and the sales staff will not be able to talk to customers. Get the information you want in your mouth.

Then we should pay attention to these three points when choosing a topic. First: the content of the topic should be useful to customers, such as weather conditions; second: the content of the topic should be true and reliable, such as recent hot topics; Find topics on your body, such as clothes, temperament, etc.