How to make language specific
In one of Mr. Carnegie's training classes, there was a college professor and a direct salesman. The university professor is highly educated, speaks very elegantly, and is very particular about the use of words. And a direct salesman is just a sailor who hasn't gone to school for a few days. The speech is straightforward, without too much embellishment. One might expect the university professor's speech to be more popular than the direct salesman's, but the opposite is true.
How to make language specific
How to make language specific
In the end, Mr. Carnegie came to the conclusion that only a person who speaks concretely, regardless of his level of education, has the ability to attract attention. Therefore, in the expression, the specific language is more important than the rhetoric and logic! So how does the language go to be specific?
Let's look at this sentence first, Lao Hu is very strong, especially strong. Many people like to use many adjectives when speaking, and even use three or four special or very special expressions to express their feelings. But can others understand how powerful Lao Hu is?
The more you say this, the more specific expectations you have in their hearts. How powerful is Lao Hu? But you don’t have the following, so your words don’t meet the audience’s requirements.
If we say in another way that Lao Hu is very strong, he can lift the pump on the rural land by himself. Now you should know how strong Lao Hu is. Lao Hu is a very powerful person. This is just a general description. If there is no subsequent description, how do you know how strong Lao Hu is? Therefore, speaking with facts is the first element of expressing the specificity of language. Is it enough to speak with facts? Answers are not enough.
How to make language specific
How to make language specific
We also need to express this fact in a picture-like language. Here in our public speaking class, we will talk about the training of the five senses. Through the depiction and description of the five senses, we will express the facts more vividly and have an immersive feeling. In addition to expressing facts in picture-like language, what other methods can be used to make language more specific?
There are also two methods that can be used here, the first is metaphor. A metaphor is to use a thing familiar to the audience to compare the things we want to explain. If used skillfully, the language will be quite wonderful.
The second method is to give examples, to tell stories. We all know that nowadays, people don’t like to listen to reasoning much, they prefer to listen to stories. So, Mr. Carnegie once said the same. The most important thing in expression is not the statement of the idea, but to find a vivid description that can explain the idea, that is, to find a vivid example.
How to make language specific
How to make language specific
The above four are ways to make our language concrete. When it comes to making language concrete, this is probably a habit that many people need to develop. Turn the general into the concrete and the abstract into clarity, so that your speech will become more popular and more powerful.