How can a salesperson persuade customers within three minutes, especially the last one, which is more powerful

In the sales process, many salesmen start to "train" customers when they first receive customers, regardless of whether they are in 3721, so that they waste a long time before they can understand the needs of customers. This is caused by the fact that the salesperson did not develop a sales plan. If you want to communicate effectively with customers, you have to draw up a sales plan in advance, and strictly follow the sales plan step by step. When the plan cannot keep up with the changes, adjust the sales plan at any time to ensure that you can calmly respond to the questions raised by customers. This is especially important. You don’t want to pay for yourself to make money. It’s not difficult to make plans. Fear of trouble is the root of failure.

So how do we convince customers in three minutes? First: focus on the key points, because you have already made a sales plan before, and this will come in handy. On the one hand save your own time, on the other hand save the customer's time. Why do some customers often say "I know all this" when communicating with you, which shows that customers are beginning to be disgusted with your introduction, and think that you are wasting his time by saying something useless. If in the introduction process, you can omit some non-professional things and talk about the unique selling point of the product, because this is the advantage that distinguishes it from other similar products. Therefore, only when you clearly explain the selling point of the product will it be more convincing in front of the customers and let the customers feel that it is the best choice when buying your product;

Second: Advantages: What are the advantages of our products compared with other brands, this is very important. In the process of selling to customers, we must always convey a message to customers that we have to show a very confident state of our products. Therefore, in addition to product knowledge, an excellent salesperson must not lack self-confidence. The previous articles repeatedly emphasized how important self-confidence is. As a salesperson, don't start to doubt your own products because of one or two complaints from customers about the quality of the products. You must remove these wrong ideas from your head;

Third: Benefits: Why do customers buy your product? What benefits do customers get after buying this product? How much can change? This is a question that salespeople often ask themselves. In order for customers to have the desire to buy products, they must first let customers know the benefits of buying products. Then why the customer refuses is because he did not find his pain point, this is the real reason not to buy;

Fourth: Example: This is the easiest way to use some specific examples to prove the value of the product, and the example can penetrate into the hearts of customers. This is why selling a product should give it a heart-warming story, so that more acceptable to customers;

Fifth: Brand: In the process of customers purchasing products, the advantages of brands should not be underestimated. Customers look for a brand, even if the salesperson does not say a lot, the customer is willing to believe the brand. Because a good brand can achieve sales, although the product can be copied, the brand cannot. Because the brand is the guarantee of quality, it can be recognized by customers without the introduction of the salesperson. Compared with the first four, this is more convincing.