Eight acclaimed sales eloquence
This is an era of charisma, and the ability of public speaking and marketing has become an essential skill for salespeople to successfully establish themselves in modern society!
Eight acclaimed sales eloquence
Eight acclaimed sales eloquence
Eight acclaimed sales eloquence
- Praise
Praise is suitable for the first meeting, and must not be used too much. Excessive praise will inevitably arouse the disgust of others. Praise should be full of sincerity, and polite words like flowing water are easy to be boring.
Compliments in sales eloquence have the following requirements:
① Praise should be full of sincerity. The words of praise should be sent according to different objects, and they should be praised for their definite merits.
② praise to be specific. It is better to directly mention his good performance in general, such as long-awaited famous names, such as Lei Guaner. Compliment someone else's business is booming, it is better to praise his business well.
③ Compliments and compliments are mainly related to reality. Unrealistic compliments can easily offend the other person.
- Speak bluntly
Only words from the heart can touch the hearts of customers.
Being outspoken doesn't mean being rude, it does vary depending on who you're speaking to. In particular, it should be matched with appropriate tone, speed, expression, and posture, which may make the effect of blunt speech better.
- Avoid arguments
When the two sides have differences of opinion, appropriate language art is the main means to transfer or shelve the contradiction, resolve or narrow the differences. In the event of disagreement, try to use a tactful and requesting tone to talk to customers, and avoid heated arguments or even quarrels with customers.
Eight acclaimed sales eloquence
Eight acclaimed sales eloquence
- Appropriate language
Speak at an appropriate pace when presenting key selling points and important issues to customers. If it's like a machine gun, the point of speech loses its importance; if it's too slow, it fails to arouse the customer's interest. Therefore, direct sellers must control the speed of speaking. The speed of speech should be determined according to the purpose of expression and the understanding of the audience.
- Euphemism and gentleness
Customers are often emotionally reluctant to accept direct salespeople's outspoken words, even when they are completely true. In this case, if you grind your words out of the "edges" and soften them up a bit, maybe the other person will be able to accept your opinion happily. For example, you can use more words that soften the tone, such as "mah, ba, ah".
- Blur
When selling, sometimes it is inconvenient to inform customers of the real situation due to various circumstances. In such situations, salespeople often use an eloquent technique known as "fuzziness." In fact, we usually see these skills often. like:
① Answer the question. In order not to express my opinion directly, I deliberately answer the question.
② Noncommittal. Someone asked you: "Do you think your products are better or XX's products are better?" The answer is "Each company has its own characteristics."
For another example, a customer asks: "Do you see whether the quality of the products in this factory has decreased?" The answer is: Not very clear, I can't see it at once. "
- Humor
Humor is a common technique used in the sales process. Humor plays a very important role in sales, it can lighten tensions and build trust.
Eight acclaimed sales eloquence
Eight acclaimed sales eloquence
- Borrowing from others
Don't say it yourself, borrow someone else's mouth. For example, the "trust" that people will encounter in life, don't underestimate their power, the Chinese always like to "follow the flow". Salespeople may wish to borrow this technique. For example, if you want to sell skin creams, the salesperson says how good it is, but it doesn't necessarily have much use, but if he says, "The girls I know all use this brand, and they all say it works well!" I'm afraid the other party will be tempted. Of course, the girls that the salesman said are really used and work well, don't deceive.