Do not know how to listen in sales, are you still making this mistake? So how to do effective listening?

In sales work, salespeople know that they must listen carefully when doing sales, because only in this way can they know what customers are thinking, and can put themselves in a favorable position in sales. Many salespeople always complain that customers are not interested in products and how harsh customers are to themselves. They attribute these mistakes to customers, but do not find the reasons for themselves. If salespeople really listen to customers seriously, You must be able to filter out the information that is useful to you from the customer's words, and success is inevitable. Some salespeople start to "bomb" customers when customers reveal a little bit of information about wanting to buy a product. It is important to know that they should listen to customers' speech more carefully at this time.

When customers communicate with us, if we can read what they are saying, it means that you will be able to win customers in less time. So how do we listen to our customers?

(1) Sometimes when listening, focus on topics that customers are interested in the product. But sometimes customers don't want to talk, so we have to use our guiding skills to get customers to talk. To increase the odds of success, salespeople have to guide customers and set "traps" for customers. For example: We lead customers to a question, and through the customer's answer, we can probably know what the customer thinks. It is very important to not only listen but also ask questions. There are several ways to encourage customers to talk: 1. We should take the initiative to ask questions, and we should ask questions skillfully, because customers themselves are reluctant to reveal their own information, then we will use this method to guide customers to speak; 2. Show that you are listening carefully. Of course, it must be true about this. Don't pretend it is good. At this time, customers will see it in their eyes, and they will increase the topic because they have an additional audience. Interest; 3. When customers are talking, they will sometimes ask you some questions. At this time, you must respond in a timely manner to stimulate customers' interest in talking;

(2) In the process of listening, if we don't listen carefully, it will affect the customer's mood, and it will affect the customer's mood. If we cannot hear it clearly, we will misunderstand the customer's meaning. Therefore, we generally repeat some key words and viewpoints of the customer. I would like to share with you a few tips for effective listening: 1. Since you want to listen to other people’s speech, you have to pay attention and listen to every word of others; 2. During the customer’s speech, we’d better not interrupt; 3. When the customer proposes When some viewpoints do not meet your own taste, you must be skillful to change the customer's expression. For example, we can change the focus of customer conversations by asking questions, and guide customers to talk about topics that can promote sales. For example: Since you hate financial products so much, what are your plans for the education of your children in the future? At the same time I would like to know what kind of service do you think can satisfy you? 4. In the process of listening, our expressions should be the same as usual, more natural, and remember not to look around;

The salesperson must know that in the sales process, there is too much information hidden in the customer's words, and knowing how to collect this information plays a crucial role in the transaction, so no matter what, they must listen carefully, and never let the customer's words become his own ears. Knowing how to listen is half the battle.