The poverty of the poor comes from the thinking of the poor, and where does the wealth of the rich come from?
The gap between the poor and the rich is largely due to the gap in thinking and cognition. The poverty and failure of the poor mostly come from the thinking of the poor, and the wealth of the rich also depends on his correct thinking, cognition and actions.
What kind of wealth thinking do the rich have? We together look!
- Dare to think differently ============================
The road of life has many exits and countless choices. However, if you just keep repeating the road of others, it may be difficult for you to achieve great results.
Only when you have the courage to find another way, to break the routine, and to walk the road that no one else has gone through or taken less, can you find the key to the door of wealth.
In France, there is a well-known cosmetic manufacturer and seller called Yves Lorre.
Once, Yves Lorre opened a flower shop for business. Later, he accidentally got a special ointment for hemorrhoids. So Yves Lorre had a whim, extracted the flowers and combined them with the ointment to form A botanical balm that sold unexpectedly well and Yves Lorre made a handsome profit, but he wasn't satisfied.
After a period of thinking, Yves Lorre wanted to combine plants and cosmetics, but because there was no such product on the market at that time, many investors were not optimistic about this project and told him to give up, but Yves Lorre Still believing in the market behind such products, in the end, he chose to take out his own loan to invest.
In 1960, Yves Lorre successfully developed a flower beauty cream, which received good market feedback. In order to further promote sales, Yves Lorre broke the previous sales model and advertised in some magazines. , In the form of coupons, they are sold by mail. Unexpectedly, doing so will further increase sales.
At the time, Yves Lorre's floral beauty cream was a huge success, selling more than 700,000 bottles at one point, 50 percent of which came from mail order.
In 1969, Yves Lorre opened his first factory and store for the production and sale of cosmetics. Up to now, Yves Lorre's cosmetics stores are all over the world, and its enterprise is the only enterprise that can compete with the largest cosmetics company in France, "La Role Al".
Whether it's combining flowers with cosmetics or selling by mail, Yves Lorre's off-the-beaten-path way of thinking sets him apart and succeeds.
Those rich people who get rich must be someone who has a pioneering spirit and dares to break the rules.
Are you ready to become rich?
- The management of character is more important than the management of wealth ==============================================================================
As the saying goes: "A gentleman loves wealth and gets it right." A person who abandons his character and morality by any means for wealth, even if he has wealth, is short-lived, and he will eventually fall into the abyss of poverty.
Konosuke Matsushita, the founder of Japan's "Panasonic Electric", is a person who knows how to manage his character very well.
He once recalled his experience working in a bicycle shop. The business of this bicycle shop was booming. The owner was very business-minded and had a very good personality.
Once, a young boy who worked with Matsushita Konosuke stole the boss's money in the store, and was finally discovered by the boss.
But because this little boy is very capable and has a very correct attitude of admitting mistakes, the kind boss did not dismiss him later.
The little boy who stole the money was very grateful when he saw that the boss didn't dismiss him. Instead, he worked harder, and the boss's business was getting better and better.
Under the influence of this boss, Konosuke Matsushita, who was young at the time, understood a truth: the ability that a successful businessman needs most is a good character. This principle has always been believed by Matsushita Konosuke.
Between wealth and character, the real rich will definitely choose character, make money first, be a man first, manage your character well, your path will become wider and wider, and wealth will likely come.
Wealth is valuable, but character is priceless.