To become a top sales master, you must pass 4 levels, and 32-word secrets will help you reach the peak of your career
How can I quickly improve my ability to grow from a sales novice to a well-respected top salesperson?
How can I achieve rapid development in this industry and grow into a general and marshal with great success and great record?
The sales industry is like rivers and lakes, where martial arts masters from all walks of life compete with each other and never stop. Everyone hopes that they can really have the last laugh and leave a well-known name in the arena.
There are many employees in the sales industry, and the competition is more fierce than any industry, and the elimination rate and loss rate remain high. It takes a certain amount of courage, perseverance and courage to survive in this industry. To become a top player in this industry is even more of a challenge.
To become a top sales master, you must pass 4 levels, and 32-word secrets will help you reach the peak of your career
In the nearly 20 years that I have been engaged in sales management, I have come into contact with too many different types of sales personnel, and the levels are also uneven. I have classified these salespeople and divided them into four stages according to their level of ability development.
The first stage of enlightenment
New salespeople have just entered the industry and are in the stage of unfamiliarity and learning with the company, products, and business processes. This stage is called the enlightenment stage. Most of the businesses at this time are newcomers and lack corresponding sales skills. We estimate these newcomers as rookies.
To become a top sales master, you must pass 4 levels, and 32-word secrets will help you reach the peak of your career
Phase II Standardization Phase
After the newcomers have been working for a period of time, some of them feel that they are not suitable for it and quit the industry. For those who can persist, after the company's training and counseling, coupled with their own continuous practice and summary, they gradually mastered the basic sales skills, and can visit customers and get orders back by themselves. This period we call the second stage, also called the standardization stage.
Although the sales staff in this period can get back the corresponding orders during execution according to various processes and standards, they still cannot be flexible when it comes to sales and opportunity insight, and they lack the ability to gain insight and capture business opportunities. Objections raised by customers are sometimes not well dealt with. Such sales are still relatively common in companies.
To become a top sales master, you must pass 4 levels, and 32-word secrets will help you reach the peak of your career
The third stage production stage
With the continuous summarization and accumulation of these standardized salespeople in practice, they gradually found a set of sales methods and routines that belonged to them. The transaction rate and sales performance have increased significantly compared with the standardized stage. We put this stage It is called the third stage, also known as the production stage.
The sales staff in this period, we also call him contributing sales. They have established a good customer relationship with customers, and at the same time they have learned how to effectively capture and gain insight into business opportunities, and have the ability to convert these business opportunities into sales results. Such sales are not only the best in the sales team, but also the favorite sales people of business owners and managers.
To become a top sales master, you must pass 4 levels, and 32-word secrets will help you reach the peak of your career
The fourth stage win-win stage
This is the highest stage of sales staff, and we call this period the win-win stage. Sales during this period are also known as consultative top sales. So what is consultative selling? Consultative selling is a salesperson who can help customers find problems, diagnose problems, and provide solutions. At the same time, they have the ability to establish long-term win-win results with customers.
The sales that reach this stage all appear as experts. In cooperation with customers, they can not only give customers methods and suggestions, but also give customers relevant guidance on business operations. Therefore, the loyalty of customers during this period is very high, and sales performance is not a problem to be considered at all.
To become a top sales master, you must pass 4 levels, and 32-word secrets will help you reach the peak of your career
The above four stages are the four stages of the continuous improvement of the salesperson's ability. Among these four stages, being able to achieve the third stage is already very remarkable. Contributing sales are already the most popular employees of the company.
And people who can really reach the fourth stage are even more rare. It can be said to be the top sales in the sales circle. Basically at this stage, either you have already been promoted to become a manager, or you have been poached by a better company, or you have started your own business. So doing sales is a process of continuous practice and self-improvement.
To become a top sales master, you must pass 4 levels, and 32-word secrets will help you reach the peak of your career
After talking about the four stages of advanced salesperson ability, let's take a look at the career development path of salespersons. From a front-line salesperson to a national marketing director, there are seven stages of career development to go through.
The development of a salesperson from the most basic sales representative can be divided into seven stages, namely sales representative, key customer sales representative, sales supervisor, regional manager, regional sales manager, national sales director, and marketing director. The basic sales development path for larger companies. Small business salespeople don't have as many levels of development.
Let's take an example. If a college graduate enters the sales industry at the age of 23, and starts as a front-line sales representative in a medium and large-scale enterprise, the career plan is similar to that of a major customer sales representative in about 1 year. ; 2-3 years old, almost 25 years old, can become a regional or city sales manager; 5 years or so, 30 years old or so can become a regional sales manager; 8-10 years old, 35-40 years old can become a regional sales manager manager. Around 15-20 years old, 40-45 years old can be the national sales director.
To become a top sales master, you must pass 4 levels, and 32-word secrets will help you reach the peak of your career
Since the above describes the career development path of sales personnel, how can we develop ourselves faster and better?
Based on my nearly 20 years of sales experience, I will give you 32 words, which are:
Performance is king, always strive for the top
Proactive and courageous
Interpersonal management, willing to share
Good at learning, keep summarizing
To become a top sales master, you must pass 4 levels, and 32-word secrets will help you reach the peak of your career
Performance is king, always strive for the top
Performance is king - the result is the last word, and performance can prove your strength. Without good sales performance, it is impossible to get the boss's appreciation and the recognition of colleagues.
Always strive for the top - that is, when you are doing sales, you must have a sense of competition, and you must have the attitude and determination to be the best in your team. Only by constantly standing out in the team can the management of the company find you, notice you, and be willing to cultivate you. This will make it easier for you to develop opportunities.
To become a top sales master, you must pass 4 levels, and 32-word secrets will help you reach the peak of your career
Proactive and courageous
Proactive - that is, in the team, anything the boss explains, any activity organized by the company must respond positively, and take the initiative to accept, participate and execute. Always convey positive energy in the team, don't complain, and play a role model in the team.
Courage to undertake - has two meanings, one is the commitment to the result, and the promised thing must be done no matter how difficult it is. Commitment is gold, and it is also your personal branding in the workplace. Don't be the kind of salesperson who pats his chest at the beginning of the month to show his determination, scratches his head in the middle of the month to talk about problems, and raises his hands to surrender at the end of the month. This is the sales that every boss dislikes the most. The second is to have the courage to take on the results of what you have done, no matter how good or bad, and don't shirk responsibility.
To become a top sales master, you must pass 4 levels, and 32-word secrets will help you reach the peak of your career
Interpersonal management, willing to share
Interpersonal management - refers to being good at managing your own personal connections in the workplace, especially the relationship with your direct supervisor. Talking to the right boss will directly determine your future career development. In addition, the relationship between colleagues also needs to be well maintained. It is very important to win their respect and support for you. Don't let them become a stumbling block in your career development.
Be willing to share - often use some public opportunities or various internal communication platforms to share your own experience and feelings, not only can you win the support and understanding of you from more people in the company, but the most important thing is to increase your awareness within the company. exposure. This is more beneficial for you to win internal promotion opportunities.
To become a top sales master, you must pass 4 levels, and 32-word secrets will help you reach the peak of your career
Good at learning, keep summarizing
If you want to stand higher and go further in the workplace, you need to constantly summarize and learn, and constantly update your knowledge base. Just imagine, if there is a higher position opportunity you have won now, but you are not competent for this position, then you will eventually be eliminated.
Such a blow will also be more detrimental to your career. Moreover, in this era where everything is changing rapidly, it is not easy to survive in the workplace without learning, let alone promotion and development.