The road to counterattack in the workplace of working girls depends entirely on these three points

Dong Mingzhu, a star among entrepreneurs, is at the helm of Gree's business empire, and her label is swift and resolute.

Everyone can only see Dong Mingzhu's success today, but they don't know that she also struggled from a migrant worker.

Like many people, Dong Mingzhu was born in an ordinary family in Nanjing, Jiangsu Province. He graduated from Wuhu Vocational and Technical College in Anhui Province. He started working in 1977 and worked in administrative management in a chemical research institute in Nanjing.

Before the age of 36, her life was flat. If it didn't change, maybe now she is like many ordinary people who go to the vegetable market every day and worry about the marriage of her children.

However, she chose to resign in 1990 and went south to work.

In 1990, Gree Electric was just an obscure small factory with only a simple production line with an annual output of only 20,000 window air conditioners.

Dong Mingzhu started as a grass-roots salesman in Gree at that time, and worked his way up to the director of operations, sales manager, and later the chairman of Gree Group.

Dong Mingzhu in his early years

Dong Mingzhu's success is not accidental, and her vigorous and resolute performance is not only after she became the chairman, but has been like that since she entered Gree.

From Dong Mingzhu, we can learn three attitudes that apply to the workplace.

• Willpower

Dong Mingzhu has not taken annual leave since she joined Gree, mainly because of her willpower.

She believes that she can change the world and that she can change the status quo of the company. So with this perseverance, she quickly achieved results in the workplace.

Many people start out with the idea that they can change the company. They are full of enthusiasm, full of confidence, and feel that they can realize their value. Contribute to the family, the enterprise and the society.

Dong Mingzhu is no exception. When she first joined Gree, she also had a passion. I feel that with my hard work, I will definitely make a career out of it. At that time, she worked very hard, and she was always in a state of full preparation, both mentally and physically. The purpose is to sell a few more air conditioners and contribute more to the company's sales. With her firm willpower, her sales in Anhui in 1992 reached 16 million, accounting for 1/8 of the company's total.

• stick to principles

In 1995, Dong Mingzhu became the sales manager of Gree. The subordinates looked at the female boss at the time: a person who never played cards according to the rules of the cards, she has only one "card theory": her own principles, what she thinks is right. of.

After Dong Mingzhu took office, the first problem he faced was the backlog of 19,000 air conditioners in the middle of winter. In this regard, everyone's usual practice is to sell each unit at a price of 300 yuan. Dong Mingzhu said: "No, the price reduction of normal products will damage the image."

Even in the details of life, the iron lady also made such a rule that "you are not allowed to eat during working hours. Once found, you will be fined 50 for the first time, 100 for the second time, and leave for the third time."

When everyone thought this was just talk, one day, Dong Mingzhu walked into the office and found that 8 employees were eating. After only 10 seconds, the bell rang.

Dong Mingzhu was rude and charged 50 yuan each, and everyone was stunned. Dong Mingzhu said that as long as the principle is violated, no matter how small it is, it is a major matter, and it must be dealt with to the end.

It is precisely because Dong Mingzhu adheres to his principled bottom line in every detail that the quality of Gree air conditioners can be guaranteed.

• keep the enthusiasm

When he was young, Dong Mingzhu only slept for 5 hours a day. It is said that now Dong Mingzhu often thinks about problems when he is sleeping or dozing off. Whenever he has any ideas, Dong Mingzhu will jump up at one or two in the middle of the night, pick up the notebook and write it down. , even calling the boss in the middle of the night.

It is her fighting spirit that is how many marketing tricks were born.

In 1995, Dong Mingzhu invented the "off-season rebate", that is, according to the amount of funds invested by dealers in the off-season, corresponding benefits are returned. In this way, the relationship between "money → goods" has become "money → profit", which not only solves the shortage of production funds for manufacturers in the off-season, but also relieves the pressure on supply in the peak season.

In 1995, Gree's off-season payment increased by 3.4 times compared with the previous year, reaching 1.1 billion yuan, which made market preparations for the final battle with Chunlan in 1996.

It is precisely because Dong Mingzhu has been able to maintain her enthusiasm for her career that she has stepped from a working girl to the top of the company step by step.

The above are the three key points that Dong Mingzhu can counterattack. If you can understand it and keep it as firm as she is,

Maybe we can't be the next Dong Mingzhu, but it will definitely help us lead other colleagues in the workplace.