Evergreen: 4 points that must be done to make the company last forever
What is the first point of building a business? It is to clarify the corporate culture. Why is corporate culture so important? Because if a company wants to do it for a long time, it must maintain its competitiveness, and if it wants to have a long-term foundation, it must have its own culture. Products can be imitated, but corporate culture cannot be imitated.
"Everlasting business" is the common dream of everyone, but why are some companies able to do it, while others are very difficult? We will learn from the following eight points to understand how a company can develop sustainably and healthily.
Evergreen: 4 points that must be done to make the company last forever
⒈Transition from linear thinking to systems thinking
Our development is a systematic thinking, which can be balanced and sufficient, or unbalanced and insufficient, or balanced but insufficient, or sufficient but unbalanced. When the entrepreneur has a clear direction and path, the starting point and the result are clear at both ends, but the middle road is uncertain, and uncertainty will arise. We want to plan the possibility of ambiguity on this road into a systematic thinking through divergent thinking. Transform the direction of the enterprise from a single one to a three-dimensional one.
Entrepreneurs' businesses must also learn to be flexible. When the market is dominant, they must enter the market as subsidiary products. To find a clear direction in the market, to find the path.
⒉ How to understand strategy
A framework can help us understand a company's strategy. So what is the strategy? It is a concept of space and time. In terms of space, we need to see the current part and see the development of the overall situation; in terms of time, we can understand both the present and the future. This is very demanding for an entrepreneur.
Understand the current part, the enterprise has the direction. To see the development of the overall situation, in order to better layout. Only by knowing the current market can you better position yourself and find your own capabilities and advantages. To see the future clearly is to see clearly the future that the enterprise is dealing with.
Evergreen: 4 points that must be done to make the company last forever
- Six basic strategic issues for the healthy development of enterprises
In fact, the six aspects of corporate strategy are very basic and very simple. That is: time, point, person, cause, process, result.
time
There are four stages of enterprise scale. Different enterprises have different enterprise structures at different stages. This is the development stage of the enterprise, and the opportunity for enterprise change is time.
Place
What does the future of business depend on? It depends on market potential, market trends, market structure, market innovation and market demand. It's the factor market, it's the location.
figure
It is composed of leaders and employees. The primary function of management is to manage the enterprise, then the managers, then the employees and the work. Therefore, employees and work constitute the organization of the enterprise. From this perspective, the source of our enterprise capability is the organization.
reason
Mr. Drew said: The only purpose of a business is to create customers. The business of an enterprise should not be determined by the producers, but by the needs of the customers, which is why the enterprise exists.
process
Growth is the biggest problem faced by enterprises. The road to growth is to put the right products in the right market at the right time. The future development path of the enterprise is the process.
result
The purpose of an enterprise is to create customers, and the two basic functions of an enterprise are marketing and innovation. All products are designed to attract customers and meet user needs.
Evergreen: 4 points that must be done to make the company last forever
⒋ Four elements of strategy
The four elements of an enterprise are: users, organizations, products, and markets.
Each of these requires us to think about the main points, who is the user? What are the characteristics of the user? What do users need most? Why should users choose you?
Who are the leaders in the business? What are the other identities? How to manage team employees?
How is the product developed? Through what channels will the developed products be sold? Does it really meet the needs of users?
What is the advantage in the market? Are there resources and platforms to expand the market? And what is the competition and cooperation in the market?
We need to create a framework, we need to know how to put these things in, or break them down, and the planning required is merged one by one. We need to meet the diverse needs of users and at the same time use the complementarity of needs. Stable combination of demand, product and technology. Scale slowly with one product.