Are you still following suit? These few tricks teach you how to find the market, it is difficult to succeed
The first thing a startup company should find is the positioning of the market, and find target users according to the needs of users. To build up user trust and prevent customer loss. The most important thing is to find the most valuable core users, and when serving them, further guide them to bring value to the company's products. So today, we will analyze it in detail to find the market positioning and determine the target users.
Are you still following suit? These few tricks teach you how to find the market, it is difficult to succeed
How to position the market
The market can't be too small or too big
The positioning of the market cannot be too small or too large. If your market is small and the audience is small, the scale will not develop in the future. You can only find a small piece of the market, and what you do every year is whether there is a profitable business. Investors of such a project will certainly not be optimistic. However, the positioning should not be too large. Generally, projects with large markets have long been favored by large companies, and new small companies cannot compete with large companies.
Find target users
The initial search for target users starts with searching for seed users, and then pulls new ones in large quantities. Generally speaking, searching for seed users has the following steps:
- Clear product positioning
This is the origin of finding the seed user, and only if the direction is correct can it not deviate from the original direction. The so-called product point is the form in which your product meets the needs of users in what scenario. For example, Momo: It meets the emotional needs of lonely men and women who want to chat with someone in the dead of night in the form of online chat; Eleme: It meets the needs of people to eat and drink when they are hungry and thirsty in the form of online booking and offline delivery. physiological needs. ...
There are four main aspects: what form, what user, what scenario, and what demand.
- Target the target user population
After the product positioning of the target user group is completed, it is necessary to lock the target user group. Here it can be locked from two dimensions, one is crowd attributes and the other is hobbies. Crowd attributes are their age, gender, location, etc.; hobbies are what users usually like to do.
- Analyze the characteristics of target users
People's needs are diverse. If a person likes to eat, does she like to go out and play? Our products may only meet the needs of users on one side, and we need to analyze whether users have other needs. Analyzing other needs can effectively help us locate the target population and formulate our own operation methods.
Are you still following suit? These few tricks teach you how to find the market, it is difficult to succeed
- Find where the target user population gathers
We can divide it into online and offline. There are many social platforms online, and we can find these target users online by analyzing the characteristics of the target users. Offline, you can push on the ground, according to the positioning of your products, know when and the geographical location, if you are a gourmet, you have to go to the food street to promote it to customers to try it. If customers think it is delicious, they will naturally add you. WeChat, in this way, there are potential target customers.
- Connect with target users
Establishing a connection with a target is divided into passive attraction and active seeking.
Passive attraction: For example, if your APP is to attract makeup lovers, then you can publish some soft articles teaching others how to make up on Zhihu, Toutiao, Tieba, etc., and then add your group number and contact information at the end of the article If others find it useful, they will naturally add you. This is what attracts you.
Actively looking for: Some products have higher requirements on the quality of early content. For example, in the early Zhihu, the early users were all friends in the technology circle who were invited by the founder emails.
Are you still following suit? These few tricks teach you how to find the market, it is difficult to succeed
- In-group operations keep users active
After finding the target users, set up a group to gather them together, because they are all your target users. good foundation.
- Diversion products
This is the last step. If you have done the first steps, this step is the final step. If your product is an APP. When you notify the product launch in the group, I believe there will be many people looking for you to download the link. There are a few more steps to be done here.
a. Training: Although users have a certain understanding of your product before, they still need to be trained to help users get started better.
b. Receive feedback: You can send the product to seed users during the internal testing phase, you can help test bugs, and users can also submit some feedback.
c. Operational activities: You can do some activities when you are just online, users download your APP, or promote your APP to give some rewards, etc.