It is very important to do sales and maintain old customers, but why can't so many people do it!
Almost all sales people know the importance of old customers, but they are still not good at maintaining old customers. Why? That's what I'm going to share today.
It is very important to do sales and maintain old customers, but why can't so many people do it!
Simply put, the core purpose of maintaining old users is to:
buy buy buy - buy more products
Biography - let more people know
Therefore, the essence of old customer maintenance is to establish contact with customers! And there is only one solution to make users want to stay connected with brands: brands have value to users.
It is very important to do sales and maintain old customers, but why can't so many people do it!
The reason why old customers are willing to take the initiative to help you refer customers must be purposeful. There are three main types:
First, it is for economic benefits such as earning commissions
Second, for their own interests
Third, it is to solve problems for relatives and friends
It is very important to do sales and maintain old customers, but why can't so many people do it!
If it is for economic interests, it is a bit similar to the status of promoters and franchisees. If it is for his own interests and relatives and friends, then it constitutes the driving force of social behavior.
In many cases, economic benefits are not feasible, but the introduction based on the latter two situations is very possible, so the driving force of our application is to obtain certain opportunities, rewards, gifts, and honors for ourselves. It is very simple and very effective. .
It is very important to do sales and maintain old customers, but why can't so many people do it!
Therefore, when the sales staff maintains the old customers, they should be aware of the customer's demand psychology. If the customer is an empathetic person, then your good service attitude will quickly become a good friend with the customer, and he is also very happy to help you introduce other customers, because he recognizes you as a person; if you are a shrewd type If you are a customer, then we can promise each other a little benefit. If this benefit is just right to help the other party, then the customer will recognize your ability to help you.
It is very important to do sales and maintain old customers, but why can't so many people do it!
Different types of customers require different responses, but contact is necessary. You have to let customers see your value so that they won’t give up on you easily.
Grasp this point, and the core of maintaining old customers in the future is to make them feel that your products are valuable and worthy of repurchase or upgrade. Are you worried about your unsatisfactory performance?