No matter what size an enterprise is, formulating strategy is the top priority. It is related to the survival law of the enterprise, and strategic analysis is the starting point for formulating enterprise strategy. factors, and of course an in-depth analysis of market competition.

The strategic starting point generally refers to the actual situation of the key strategic variables that an enterprise should consider when formulating a new strategy, mainly including the business direction that the enterprise follows, the products it operates, and market analysis.

However, among Chinese enterprises, very few companies pay attention to the starting point of the enterprise strategy, and the strategic analysis is only a shallow taste. Throughout the majority of large-scale enterprises in the formulation of corporate strategies, multinational consulting companies such as McKinsey participated in, and due to the modernization of Western countries The management concept is advanced, so most Chinese enterprises are imitating them.

In fact, strategic analysis is the starting point for formulating strategies. The main purpose is to obtain a scientific competitive strategy after a more comprehensive and systematic strategic analysis, so as to determine the strategic goals of the enterprise, and then implement it in a planned way.

In this process, we must analyze the internal and external environment, especially the human factor, whether employees have cohesion, and the degree of identification with the corporate culture, which all affect the strategic development of the company.

What is the general method of strategic analysis?

1. SWOT analysis

This is a relatively common analysis method at present. It mainly uses four dimensions to determine the company's own competitive advantages, competitive disadvantages, opportunities and threats, so that the company's strategy can be organically combined with internal and external resources and environments to discover advantages. and weaknesses, as well as opportunities and threats to the business.

This is especially important for companies when formulating strategies. After all, knowing oneself and knowing the other can help you win a hundred battles. Corporate strategy is not a matter of one forehead, and internal and external considerations must be taken into account.

2. Competitive Situation Evaluation Method

The competitive situation evaluation method, also known as the competitive situation matrix, is used to understand the strategic position of the main competitors relative to ours, as well as the specific strengths and weaknesses of the main competitors, also called the CPM matrix.

3. Boston matrix method

The Boston matrix method originated from the Boston Consulting Group. It is one of the main analysis methods for companies to formulate strategies. It is also called BCG matrix, market growth rate-relative market share matrix, Boston Consulting Group method, four-quadrant analysis method, product series Structural Management Law, etc.

It is analyzed through a matrix diagram, mainly to see whether the company's products are competitive, that is, more strategic analysis at the business level, to see whether the company has a certain growth rate to achieve the company's cash flow balance.

In general, strategic analysis is the starting point for formulating corporate strategies. From a high-rise building, analysis and design must be carried out first. Otherwise, in the process of construction, various difficulties will be encountered, and it may even be unbuilt. Instant collapse.