Whether it’s lecturing at school, one-on-one career counseling, or online, there are always many friends who say with a look of determination: I want to start a business in the future!

Then, when the conversation changed, he asked in a bit of confusion: But what exactly does entrepreneurship do? I haven't figured it out yet~

I am also starting a business myself, and of course I will support friends of all ages and genders to choose the path of starting a business. However, what exactly is entrepreneurship in everyone's mind - wealth creation stories, dream myths, big adventures or unreliable?

When it comes to entrepreneurship, there are both exciting success stories and embarrassing failures, always accompanied by "high returns" and "high risks". No one can guarantee the question of "Will a business be successful?" The probability of failure is higher.

Therefore, it is not easy to step out of the entrepreneurial stage, not to mention that the vast majority of people who do not know what they want to do are just thinking about it and not taking action. However, is this desire just a pipe dream? I am afraid that it is a waste of the passion of "wanting to start a business and be a boss". Next, returning to the professional perspective, let's analyze "when you want to start a business", what do you want and what should you do?

What is a professional perspective? First you need to understand what a profession is.

From the perspective of Marxist labor economics, occupation is to exchange labor for remuneration by participating in the social division of labor. Obviously, any able-bodied adult needs to participate in the social division of labor, obtain remuneration and social status.

After understanding the concept of occupation, and looking at entrepreneurship, we will find that starting a business is also participating in the social division of labor—a large social division of labor is an industry, such as agriculture, food, advertising media, fast-moving consumer goods, finance, etc.; a small social division of labor is a post, that is What position do you have on a certain platform, for example, you do finance in a real estate company, or do research and development in a food company. Only under the coordinates of "industry + position" can a person's way of participating in the social division of labor be demarcated.

After understanding the concept of career, next, we use the career perspective to clearly deconstruct entrepreneurship.

First, starting a business is actually locking in the position of the boss.

In a company, the permanent positions generally include finance, personnel, administration, production, research and development, sales, marketing, and bosses. Then, when you want to start a business, it means that you want to be a "boss" or a company leader or CEO.

This kind of position has both glory and hardship. Like other positions, it is a part of the social division of labor. But different positions must have different characteristics, just like financial positions often have certain stability and repetition, so what are the characteristics of the boss position? We use the theory of professional values ​​to interpret the characteristics of the boss.

l Autonomy - As a boss, you have considerable autonomy in the rhythm, method, content and direction of your work, from details to macros, that is, you have the final say. Note that I feel that many friends like to start a business, and their core appeal is actually focused on autonomy. However, the position of the boss not only has autonomy, but also has other values.

l Diversity - Being a boss, whether you are a bare-bones commander or a team of a dozen or more, is all about diversity in your work. For example, you have to participate in administration, finance, sales, and production (maybe you are alone, or you may need to attend their meetings or listen to their reports). So, a reminder: if you like sales, but hate learning about the details of taxes and social security, you will also find it very troublesome to be a boss; if you like production and research, but are particularly afraid of sales, you cannot be a good boss (especially In the early days, the boss must undertake the sales task).

l Sense of accomplishment - being a boss, creating something out of nothing, the sense of accomplishment is very good. However, jobs that usually provide a sense of achievement often have performance pressures. For example, sales is the most typical position that provides a sense of achievement value in daily positions. At the same time, all sales must face performance pressure. So, you have to ask yourself, can you bear the pressure of performance (just said, when the boss is responsible for performance, this is one of the basic awareness)?

l Social interaction - as a boss, you need to know customers and make friends. There are some positions whose settings can provide social interaction, such as the media industry, and some Party B positions do need to face different social interactions. So, if you're particularly afraid of meeting unfamiliar authority figures, consider whether you really want to be the boss.

> > After reading the above analysis, do you find that you are truly eager and suitable to be a boss, or are you more suitable to be a quiet "worker"? No matter what your answer is, as long as you can better understand your professional value orientation in this step of the analysis process, it will be the biggest gain! >

Second, when the boss is just a job, you have to find a good industry.

If a classmate said: I am quite HR. Then, after analyzing that his personality and professional accumulation are suitable for HR, I will further ask him: what industry do you want to choose? You must know that HR in real estate, HR in banks, and HR in the Internet are completely different work rhythms and methods. Therefore, choosing an industry is a question that must be answered in planning for the future.

For entrepreneurship, it is even more important to select an industry field, because your penetration of this industry field will be higher, at least in the early stage of the startup, you must dig deep in a vertical field as much as possible. It is emphasized here that each industry has its own discourse system, upstream and downstream, industry rules, and industry interest chains. For any newcomer, it will take about 1-2 years to figure out. Therefore, the industry is a more fundamental issue of entrepreneurship. Regarding finding an industry, I have the following suggestions.

1. Around your major, that is, around your major, what ideas and opportunities do you have.

As far as my own career counseling experience is concerned, the students who focus on professional entrepreneurship are the most, and it is the easiest to take the first step. For example, if you study design, set up your own advertising company; if you study English, set up your own translation studio; if you study jewelry, set up your own jewelry DIY salon. Choosing the opportunity to start a business based on a major, not only has your own professional advantages, but also many of your teachers and friends are in this field, and it is also convenient to link to resources.

2. Interests: Although entrepreneurship around interest is easy to be attacked, it is too ideal, but we need to see that interest is an important starting point for us.

For example, students who have tutored teachers in normal schools set up their own radio stations, and students who studied chemistry have opened their own e-commerce. For another example, I tutored a classmate who majored in plant protection. He took the exam for two years before he was admitted to graduate school. After he was admitted to graduate school, he began to be keen to provide graduate teaching materials for his younger brothers and sisters. Every time he sells teaching and auxiliary materials, he will provide some experience of those who have come, and give some suggestions and encouragement to the younger students. In one year, without delaying postgraduate study, 60,000 yuan of teaching and auxiliary materials were sold.

Interest is the best teacher, and it is easier to be inspired, creative, and enthusiastic around your own interests.

3. Revolve around experience: If you have relevant experience in the past, then you have relevant resources.

For people with work experience, many people will choose to work in industries related to their past experience.

For example, a girl I tutored entered an e-commerce third-party operating company, that is, helped the company build JD.com. She told me that her boss used to be a senior product manager in the e-commerce department of JD.com. Now, she has experience in JD.com channel and operation of JD.com mall, and also knows many brands of Party A. Therefore, the business is going well. .

Yes, "every step counts", our past experience can certainly support us to go further.

> > After reading this analysis, whether you are starting a business or seeking a job, do you have a direction for the industry? Yes, whether it's job hunting or starting a business, you need to find the combination of market demand and your own advantages, and this combination must not be "groundless", it is always around yourself. >

Finally, to sum up -

I always support friends of all ages and genders to start a business, but I will not blindly encourage everyone to embark on the path of starting a business. It depends on one's own determination, existing resources and real opportunities.

However, as emphasized at the beginning of the article, even if most of us don't really start a business, it doesn't prevent us from cherishing the passion for starting a business. Let's think about it - why do you like to be a boss, and those personality traits make you long for a boss This role, and in which industries do you want to dig deeper?

Maybe you will eventually find your way to a job search. It doesn't matter. A clear self-awareness will also help you in your job search. Besides, who knows what will happen in the future?

Today, we analyzed the matter of "wanting to start a business" from a professional perspective. Have you ever had the idea of ​​starting a business? When you want to start a business, what are you thinking about? Please leave me a message in the message area.