Why do Internet cafes reduce Internet fees and sell lunch boxes? The boss said 3 inside stories, which outsiders can't think of
With the popularity of the Internet, computers are installed in almost every household, and the functions of mobile phones are becoming more and more perfect. Basically, some things that computers can do, mobile phones can also do. In this case, we can find that in the Internet cafes on the street, business becomes more and more difficult to do. Some Internet cafes have even reduced their Internet fees and sold boxed lunches. Why? The owner of an Internet cafe said three things.
- Fewer and fewer people go to Internet cafes ==============================================
It is precisely because of the popularity of the Internet that there will be fewer and fewer people going to Internet cafes to surf the Internet. In addition, many Internet cafes have machines that are relatively old, and the environment is also very bad. People who have been to Internet cafes should have experienced it. There are many seats in Internet cafes, which are basically covered with a thick layer of oil. And the smell in the Internet cafe is also very unpleasant, and there are not a few people who smoke. So in desperation had to reduce the network fee to attract customers.
- Internet fees alone do not make money ========================================
Another reason for reducing internet fees is that internet fees alone cannot make much profit. We all know that to open a brick-and-mortar store on the street, you must first rent a store, and the same is true for Internet cafes. However, the operation of Internet cafes has been going downhill. Anyone who knows rent should know that basically every time the contract expires, the rent will increase. Therefore, just relying on a few yuan of Internet charges cannot maintain the operation of the entire Internet cafe. High Internet charges will raise the threshold. Others who originally intend to surf the Internet will not go to the Internet cafe to surf the Internet.
- Peripheral products such as box lunch are the profit points ==============================================================
The main reason for selling box lunches in Internet cafes is because these peripheral products are the real profit points of Internet cafes. For example, if a person plays a game in an Internet cafe for a day, he will definitely buy a few bottles of water in the middle, and when he is hungry at noon, if there is a ready-made lunch box in the Internet cafe, the other party will definitely buy it, because it is more expensive than ordering takeout. In other words, it is much more convenient.
In fact, the main reason why Internet cafes are becoming more and more difficult is that some Internet cafes have not kept up with the development situation. Nowadays, most of the people who go to Internet cafes to consume the Internet choose Internet cafes with very good environment. The hardware facilities of these Internet cafes are very complete and the environment is very clean. But the vast majority of Internet cafes are still attracting low-end players. These players do not value the environment of Internet cafes, but pay more attention to the price. After all, the price of Internet cafes is there, and it costs 10 yuan per hour. about.
Why do you think it is so difficult to do business in Internet cafes now? How long has it been since you went to an Internet cafe? Welcome everyone to communicate in the comment area!