What if the customer says: 'I have never heard of this brand'? Don't panic! That's the right answer!
In the daily sales work, the product is not particularly famous, and many customers will say: "What brand is this? I have never heard of it!" I believe many people have encountered such a scene. For this tired problem, if it is not handled properly, it will easily lead to the loss of users. So, how should we respond? I will share some experiences below. If you find it useful, you can save it for future reading.
What if the customer says: "I have never heard of this brand"? Don't panic! That's the right answer!
▲The picture comes from the Internet
When a salesperson recommends an unknown product to a customer, many customers will refuse and say, "I have never heard of this brand." People always prefer products they like, so for products they don't understand, they instinctively exclusion. At this point, some sales people will say: "Really? We have been selling this product for several years, and it is very easy to use, don't you know?" Everyone must remember this method, and never use it! This can make customers feel like a layman and very unfriendly.
If the product has just entered the market, some sales people will say, "Yes, this product has just entered the market, so it's normal that you haven't heard of it." The quality is definitely not as good as the old brand. When introducing new products, the sales staff must remember not to contradict customers, pay attention to their attitude when speaking, put down their own air, and communicate with customers sincerely. Get the customer's favor first and then sell the product, don't make mistakes in the first place and cause customers to churn.
What if the customer says: "I have never heard of this brand"? Don't panic! That's the right answer!
▲The picture comes from the Internet
For new products, sales must acknowledge that the product is not really famous. So, how exactly? Let me give an example: this brand is more than ten years old. You may not know much about these brands. You only know about Midea and Bull. In fact, those brands are just advertising, and the quality is average. Their after-sale service is only a guarantee of repairs but not refunds, but our products have quality problems, and they should be replaced immediately without delaying your use. Moreover, things like electrical appliances are definitely not as good as before!
As a salesperson, although you know that your brand is not very "loud", you must learn to admit it, but there are also skills in admitting. So this is very important for the salesperson.