On the road of doing business, there are countless entrepreneurs who fail, some people choose to give up, some people choose to stand up, and some people catch up, and in the end only a small number of people finally succeed. Although the process of running a business is extremely difficult and difficult, there is still an opportunity for success in the end.

Some people say that the boss only has three things: hiring, financing, and drinking tea. This makes no sense. But can you manage and grow your business by just doing these three things? not that simple! The boss may not understand technology, production, and quality, but there are three things that must be understood, one is the market, the other is the rivers and lakes, and the third is the report.

understand the market

What is the market? It is the soil and environment for the enterprise to survive.

Doing a business is like a farmer planting the land, don't you know about the climate and soil? If you want to eat cool and delicious watermelons in summer, you must start sowing in spring, either sooner or later. The seedlings may freeze to death and the yield is low. If you are late, there will be no fresh watermelons to market. I feel it. Therefore, only by accurately understanding the market conditions and grasping the best time to market the product can you occupy a certain market share.

In fact, understanding the market is the ability to understand, select, analyze and predict the market.

Regarding the market, business sage Fan Li, who is regarded as the God of Wealth by merchants, said: "Know the place to win, choose the place to make money; see the future and predict the future." Knowing the place means understanding the market; choosing the place means choosing the market. Have a keen market perception and dare to make bold predictions and guesses. Therefore, as a boss, you must first have an accurate grasp of the market. You can do nothing, but you must be the person who can see the market trend from a high place. When the boss is not doing technology and products, you don't need to work behind closed doors. What you need to do is to go out. If you just listen to other people's reports, can you make correct decisions?

The market speaks for itself, and the market is always right. Those who despise the market and do not follow the market trend are equivalent to going against the wind, either failing or on the road of failure. Of course, this does not include finding another way to open up another market. people.

In recent years, Korean companies have been in the limelight, while Japanese companies have been declining. Why? Because Korean companies generally attach importance to market research. In most Korean companies, the marketing department is an independent first-level department, while the marketing department of Japanese companies is often a subordinate to the sales department.

Follow the trend and spend all your time researching the correct trend of the market; follow the market, stay in line with the market, or even walk in the front of the market, so that the company will always be profitable.

Understand the rivers and lakes

There is a scene in "The Young Commander" where Zhang Zuolin educates Zhang Xueliang: "Jianghu is not about fighting and killing, Jianghu is about the world!" Zhang Zuolin is the seventh among the eight brothers, why can he become the boss? And he has laid down a lot of land, because he understands the morality of the rivers and lakes, and understands the world!

The business field is a huge river and lake. The rules of the rivers and lakes, one is the world, and the other is moral.

A boss who understands the ways of the world will not be bad in business. Because they take care of relationships, relationships are the biggest business in the eyes of many business people.

Hu Xueyan, the richest man in the Qing Dynasty, was known as the god of business. His way of doing business has been regarded as the standard by the bosses to this day. Once, a cloth merchant was in urgent need of capital turnover and wanted to transfer his property at a low price of 2,000 taels, but the market value was at least 5,000 taels. Hu Xueyan said: "According to the market price, I will pay 5,000 taels." The cloth dealer was surprised. Hu Xueyan said: "I only temporarily keep the property for you, and you can redeem it at any time when you get through the difficulties." Later, the cloth merchant became Hu Xueyan's lifelong friend.

The highest realm of chess is draw! The highest state of doing business is Taoism.

What is Taoism? Taoism is a wise businessman who adheres to the thought and spirit of "Tao", uses the law and power of "Tao" to conduct business and manage affairs, and realizes great success in life. The philosophy of Taoism is: to conduct business with Tao, to show Tao with business; to be one with Tao and business, to benefit others. Only with morality in mind can we survive and live in the world.

understand reports

As a boss, you stand at the highest level of the company and lead the direction of employees. You look at problems from the most macro perspective, but there is one point that you need to read carefully, that is, the company's financial statements. Do you know what financial statements the company has? Do you understand?

To run a business, the boss must be able to understand three major financial statements: the balance sheet, the income statement and the cash flow statement.

Many business leaders are at a loss when it comes to financial statements. What are financial statements? Financial statements are like the company's medical examination form or the company's overall report card. When you understand it, you can know whether the company's system is healthy, and then make investment decisions based on this information.

A leader who does not understand financial statements is never a good leader. If minor illnesses are not detected, serious illnesses can fall like a mountain.

At Huawei, Ren Zhengfei requires that not only senior executives can read financial statements, but managers at all levels must understand finance. He demanded at an internal meeting: "We must understand both finance and business, which is our expectation of the chief officer and our requirement for the chief officer. The integration of financial skills and business knowledge enables business and financial executives to be able to exercise power more effectively.”

Not being able to read the report is like a blind man riding a blind horse, if he is not careful, he will fall into the abyss. There was once a thriving company, because the boss did not understand the report, and over-delegated the power of the hired financial director, and was deceived by 10 million. If leaders only know how to lead employees to make money, but do not know where the money is going, assets, liabilities and balances, then the company will be shorted soon.