Every day without a personal brand is streaking
The last article mentioned that the core response to the battle of robbing people is to build a personal brand. Many friends have left us a message and asked a small salary for advice on how to build a personal brand.
Let me tell you a real case first:
Every day without a personal brand is streaking
A big coffee that Xiao Xian knows, from a very ordinary background, but he attaches great importance to his personal brand. He has accumulated more than 8 years of experience in e-commerce trading. He has published books related to social e-commerce and sold well all over the Internet. He has organized thousands of micro-businesses. At the annual meeting, he is now the co-founder of the well-known self-media alliance. Basically, when it comes to social e-commerce, people in the industry know him and pay to join his community organization to find opportunities and resources. Now his personal net worth has already exceeded 10 million!
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What exactly is a personal brand?
- A personal brand is a value label and identifier for a person.
Without a personal brand, it is easy for you to "disappear" in the army of hundreds of millions of workplaces. The golden period of a person's career is only a few short years. It is a tacit fact that the industry has tacitly dismissed grassroots employees after the age of 35. Why are 35-year-old basic employees being sacked by the company? The reason is because you don't have a personal brand, you don't bring value or create value to the business. Every day without a personal brand, you are streaking. A friend of Xiaoxing’s acquaintance has written more than a dozen manuscripts with 100,000+ manuscripts on a certain platform. Since mid-April this year, he has taught others to write and opened accounts on many paid platforms. Salary, the income obtained through personal brand has been tens of thousands.
- Personal branding is the most effective connector and traffic entry.
Every day without a personal brand is streaking
A friend with a small salary is a senior business manager of a live broadcast platform. He is an authentic Beijinger. He likes to party and make friends. In order to ensure the experience of the friends who participate in the event, he holds parties and events at home, basically once a week, everyone together In addition to chatting and sharing with guests, he also provides free comprehensive services such as food and ktv. In half a year, he held 22 events and met nearly 200 new friends from various industries! Many people have helped him connect various resources, and his work performance has also greatly improved.
- Personal brand is a powerful tool to achieve life transition. Just like the case mentioned at the beginning of the article, this social e-commerce giant has transformed from a very ordinary person to a first-class expert in the industry, and has already walked on the road to realize personal wealth freedom.
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Since personal branding is so important, how to build personal branding?
Position yourself according to your industry and your own characteristics. It could be a nickname, it could be a feature. For example, in the headhunting industry, there is a very well-known IP called "Headhunter Laowang". In addition to working on the salary network, he also writes articles and provides career counseling for professional managers. According to Xiao Xian's private knowledge, the headhunter Lao Wang is planning to have a "Pharaoh dinner party" again, and I heard that several bigwigs support him in doing so. That's the power of the brand. Last time, "Headhunter Old Wang" told Xiaoxin that he had seen a headhunter who was more professional than him, but without IP, his influence was definitely not enough.
Shaping: Infrastructure: After positioning, you probably need an image photo that represents your style + a concise value introduction and use this image photo as your personal brand recognition tool on social media. In this paragraph, you only need to grasp your most outstanding achievements and characteristics to write. Just like the headhunter, he made a cartoon avatar (registered trademark) and introduced himself, such as "Headhunter, the founder and CEO of Xinzhi.com, the headhunter's self-media manager, and a well-known headhunter in the headhunting industry. IP, called a "professional, reliable, down-to-earth" headhunter by professional managers", 55 words, how good it is to spread.
Continuous and stable value output Positioning, taking image photos, and designing a concise value introduction are just the primary actions to resume personal branding. At this time, you are like the "bare metal" of the computer. The next thing you need to do is to continue to output content related to your personal brand while improving yourself. This way, your users will remember you. The content you share can be your content in your professional field, user feedback, activities you have participated in, and works you have made.
Multi-platform and omni-channel diffusion Spread your personal brand.
Every day without a personal brand is streaking
Online output of your thinking and analysis and judgment in the place where the group gathers in your own hands every day, offline organization or participation in vertical activities in a regular manner, these are all good diffusion channels.
A well-known editorial writer, in the past 365 days in the past year, in addition to the basic daily work, he also wrote 150 editorials! A single text should be no less than 2000 words, and a soft paper should be written almost every 2.5 days. Add up to 300,000 words, which he did outside of working hours! Writing soft articles also doubled his fans within a year.
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When you are blindly showing off your baby and venting your little emotions in your WeChat Moments, smart workplace people will monetize your Moments through your personal brand.
Without a personal brand, you're just selling time. Simply selling time, your time will definitely decrease rapidly with your age.
Every day you have a personal brand, you will add an immeasurable amount of "after-sleep income" to your life account.
Your personal brand is your gold mine of value. The key to this treasure is in your own hands. Every day you wake up, make soil for it and make it strong.
Every day without a personal brand is streaking
With a personal brand, you have the genes to grow from a grass to a tree. No matter how complicated the forest is, you will absorb more sunlight and rain because you are tall enough and strong.