Domestic and foreign Internet companies are entering NFT

In 2021, NFT has also experienced one out of the circle events, and has also undergone changes one after another, and there are more Internet companies at home and abroad who are joining in quickly.

In March 2021, artist Beeple's encrypted art work "Everydays: The First 5000 Days" landed at the top auction of Christie's and sold for a sky-high price of 69 million US dollars. At that time, this work also became the third largest among the works of living artists. The high-quality artwork has caused a great sensation in the art circle and many other fields.

At that time, the mainstream media's coverage of NFTs was still on the wealth effect of NBA Top Shot and whether NFTs were a new type of scam. The emergence of Beeple and his works made people realize that NFTs, as a new medium, have great effects on digital art. How important, this masterpiece composed of 5,000 pieces of Beeple's daily creations has also made countless NFT followers shout, "This is a great NFT revolution, and the era of NFT has come."

In early May, the Bored Ape Yacht Club (BAYC) was born. BAYC can definitely be said to be the best performing NFT series in 2021. Whether it is price increase, popularity, social capital, etc., BAYC has led a collection of NFT avatars to a previously unimaginable height. Today, Stephen Curry, Post Malone and other famous people from all walks of life have bought BAYC, which also makes BAYC continue to gain higher popularity, and the floor price has also climbed to 51.9ETH, or about 210,000 US dollars.

In fact, if these avatars are simply regarded as "collectibles", it is completely understandable to retain the copyright. However, in the Web3 era, these avatars have become the "digital identity" of collectors, and cannot be controlled by themselves. "Identity" goes against the purpose of Web3, not to mention that Larya Labs also directly licenses some digital identities to film and television companies as movie characters.

One of the reasons for the explosion of BAYC is that collectors have used their own ape images to make many peripheral products. This spontaneous and large-scale publicity has also accumulated greater popularity for BAYC. As of press time, Bored Ape Yacht The total transaction volume of Club's secondary market reached 898 million US dollars, and the highest transaction volume was about 2.4376 million US dollars.

Netease Cultural and Creative is a brand that started out with content IP. It has successively incubated IPs such as "NetEase Wang Sansan", "Dormitory of Dramatic Art", "Little Alpaca Sansan Family" and other IPs, with more than 26 million fans on the entire platform, and "Little Alpaca Sansan". "Alpaca Sansan Family" has also officially entered the Golden Legend of Nervos NFT platform, and more NFT works will be launched in the future.

This article was originally published on the "" public platform, so stay tuned for more in-depth interpretations of the Metaverse.