A lot of people think that selling is a very difficult process, and once you learn how to sell, how you feel about selling changes.

User thinking is at the core of Internet thinking since it began to prevail 10 years ago, including product making, marketing and interacting with users. In all aspects, it is said that there is user thinking and user-centered thinking. However, how to ensure that the user's thinking is realized, this article will analyze and interpret the deep-level dimension of the user's decision-making path.

The two biggest features of sales

The biggest enemy of sales is not competitors, not high prices, not rejecting your customers, not company system, not bad products, but your complaints.

The biggest gain is not the amount of commission, not the promotion, not the increase in bragging rights, not the completion of the task, but the addition of a person in life who trusts you.

1. The highest state of sales is chat =====================================

Real selling is a pleasant chat, talking about each other's wishes, their worries, how to achieve their wishes, how to get rid of their worries, real selling, no opposing positions, no buyers, no sellers, real selling It is to solve problems for each other wholeheartedly. Real sales do not need to convince each other. Real sales do not pressure each other. Real sales are that we say what the other party wants to hear, and we sell what the other party wants. Real sales are full of With a sense of value and meaning, real sales, the other party will say thank you after success, there are only two steps in real sales, we know it well, use our knowledge, products and services to meet the other party's wishes, eliminate the other party's worries, different The questioning methods lead to different results.

Second, change the thinking from sales thinking to user thinking

Jobs had been seeing this problem for a long time, so Mr. Joe told his employees to forget about sales and to hell with KPIs.

To serve customers as the center, to create the best service atmosphere instead of sales atmosphere. Therefore, the clerk no longer tries to sell the product, but quickly solves the various problems of the customer, allowing the customer to experience and purchase the product better and faster.

With just a swipe of money, you can get the product. How good, you don't have to worry about information leakage, let alone harassing phone calls.

Muji Uniqlo, you can hardly see their service staff when you enter the store. Their staff are busy with display, collection, and hygiene, so that customers can have a comfortable shopping environment.

The requirements for famous brands, creativity and quality products are simpler and more direct. Don't care about customers. To buy or not to buy is up to the customer. The clerk just needs to restock in time, clean up in time, and answer customer questions as quickly as possible.

Lei Jun also said: Xiaomi has no KPIs, only user thinking, and should be friends with users.

As a result, the cumulative passenger flow of Xiaomi's offline store "Home of Xiaomi" reached 1,570, with an average monthly passenger flow of 5.19 million yuan per store, and an average annual average efficiency of 270,000 yuan, ranking second in the world. The point is that this number keeps refreshing.

Therefore, in the current state of competition, combined with many practical cases, we believe that it is necessary to establish an operation system with "user-driven" as the core, user-centered, and serving users as the endogenous power. In the long run, what we get is good reviews from users and strong development momentum.

If you don't understand customer needs, you can't create and satisfy them. Without a sales system driven by customer demand, it is easy to blindly start from oneself, start from products, and sooner or later be abandoned by customers. People who like narcissism cannot have a perfect marriage. They only consider their own interests and their own feelings. Who cares about you? Not to mention getting paid.