If a salesperson wants to sell well, he should first learn to do the 'opposite' thing

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  1. If you want to choose the position with the lowest application threshold, the salesperson should be in the first place. ==========================================================================================================================

Unlike other positions with clear skills requirements, the barriers to hiring and selling are much lower

It is better to have relevant experience, but it does not matter if you have no experience, and the educational requirements are generally not high, or even not required. The remaining requirements are more difficult to quantify, such as honesty and trustworthiness, teamwork and time management skills, strong interpersonal communication skills and customer affinity

Honesty? Team spirit? Which company hires dishonest employees? Which position does not require teamwork?

time management skills? To what extent? Interpersonal skills and customer affinity? How to be proficient? How strong is the affinity?

Such requirements are basically equal to no requirements, so why do many companies set the sales recruitment threshold so low?

Because they are trading orders with people. Many companies hire large numbers of salespeople, most commonly insurance companies, real estate companies, and auto dealerships, and then assign new salespeople to do the most mechanical and failure-prone job: visiting customers.

Two, if you make enough calls, there will be volume.

However, this job is not very friendly to the salesperson himself, the success rate is low, and it is easy to be frustrated; if you don't like it, and hang up the phone every day, you will also feel disgusted. Also, it is difficult for people without sales talent to get promoted from their day jobs.

This is the dilemma of telemarketing, and the dilemma of all sales jobs: high frustration and little room for improvement.

This is a vivid example.

There is an insurance company that sells and his call connection rate is very low, less than 2%. The so-called connection rate does not mean that the call is connected, but that the customer is willing to have a substantive conversation for a few minutes, and then have the opportunity to change. That said, after 100 calls, only one person could pay the bill, which of course made him uncomfortable.

Someone gave him a principle: "Do the opposite."

The more you act like a salesman, the less trust you will have. As long as the customer sees, hears, smells, and feels how the salesperson feels about you, he will immediately activate the buyer system to guard against you and challenge you. Because the salesperson makes money and the customer pays, the customer instinctively resists and resents the salesperson.

Third, the sales staff should do the opposite.

Often, the salesperson's voice is either mechanical like a robot or excited like a loudspeaker. So try to use a relaxed tone.

Then, to give the client the initiative, you can say:

I admit this is a sales call. I don't know if this will bother you. I'm a little nervous. I would like to briefly describe why I am making this call. You can decide whether to discuss further.

Don't think that after doing this, the customer will say, "Great, let's have a good chat." According to sales statistics, with this sentence as the opening remark, the connection rate is only 7.5%, and most of the calls will be directly rejected or hung up.

But don't underestimate the 7.5%, which is three or four times the original. This is just a small change. Just a few words, at least make you look sincere. "I've never seen such an honest salesperson. It's okay. Let me know," some customers said with a smile.

This is called "doing the opposite". With this principle, salespeople can revisit their sales scripts and sales processes to see how they differ from general sales, further improving success rates.

To do a good job in sales, a salesperson must first learn to let go. Put down your face to do sales today, and you can do more face sales tomorrow. It's normal to suffer from customer stares in the process of pitching a product to strangers. If you think failure is a loss of face, even the greatest salesman in the world has no face.

Putting it down is one problem, taking it seriously is another. The so-called "strategically despise the enemy, tactically pay attention to the enemy".

Many newcomers to the sales industry are underwhelming. Why is this happening? Some people say it's because of their own experience, some people say it's because of the fierce competition among peers, and some people say it's because the current customers are too difficult to deal with. It is undeniable that these are all factors that restrict the performance of new salespeople. However, the most fundamental factor is that new salespeople are too self-conscious to do sales work. They are afraid of contacting clients and thus affecting their own performance.

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