How many of the eight reasons why salespeople don't have customers? If you don't change it, it will be too late

A salesman without customers is not a good salesman. He must be a salesman with a lot of questions! Not having customers is bad for a salesman. No customers means no performance, and the consequences are very serious. Whatever the reason for salespeople without customers, we should check and eliminate them!

1. There are not many potential customers in hand =================================================

A customer is someone who places an order for a salesperson. The more customers the salesman has, the stronger the foundation of the business. Good salespeople keep selling products because they have enough customers. Research shows that low-performing salespeople have fewer customers because they often make one or more of the following three mistakes:

I don't know where to develop leads;

Failure to identify potential customers;

Too lazy to develop potential customers.

Since prospecting is a time-consuming and laborious job, some salespeople are reluctant to develop prospects and are only content with dealing with existing customers, which is suicide. Because now customers often leave you for various reasons, such as changes in production, bankruptcy or personnel changes, they decrease by 15%-25% every year. In this way, if the salesperson cannot continuously develop new customers to replace the lost customers, after 4-7 years, the number of customers in the hands of the salesperson will become zero.

Another common mistake that salespeople with few leads make is that they can't make cool judgments about prospects. They tend to become "the only one who knows the customer best".

But the salesman visited tentatively and got the order. There are many examples of salespeople's personal biases leading to failure.

2. There are too many complaints and excuses ============================================

Underperforming salesmen often complain and have many excuses. They tend to attribute the failure to objective aspects, such as conditions, counterparties, etc. They never subjectively examine their own responsibility for failure. They often mention complaints and excuses, such as: "This is our company's wrong policy", "Our company's products, quality and terms of trade are not as good as our competitors", "The price of bristle is lower than ours", for a sale It is useless for personnel to make excuses for their own failures. Instead of making excuses, think constructively, like: "This might impress customers." "What better way?"

When faced with failure, these salespeople are depressed and have a negative attitude. They are filled with the concept of failure. In fact, when people are faced with real difficulties, they often can't even speak; if they can find some excuse to defend themselves, it means they're not using their full potential. If a salesman doesn't do what he should do well, or can't cut out what he should do, and say something unsatisfactory, it shows his innocence. Really good salespeople never complain or make excuses because their ego would never allow them to.

3. Dependence is very strong ============================

Underperforming salespeople always make various demands on the company, such as increased base salary, travel expenses, overtime pay, etc., and often compared with other companies, "how high is the company's base salary", "how good is the company's benefits" ". People with this tendency do not make good salesmen.

A salesman cannot ask anyone for protection. They have to rely on themselves. There is no way to do things without instructions, and there is no human concept of superior supervision, such a person is absolutely impossible to become an excellent salesman. Really good salespeople tend to ask themselves, "What can I do for the company" instead of blindly asking the company to do something for themselves.

4. No pride in sales work =========================

Great salespeople take great pride in their work, and they see marketing as a career to strive for. If you want to sell more products to customers, the salesperson must at least have a sense of pride - you can tell the customer something he doesn't know.

5. Not keeping promises =======================

While some salespeople are good at talking, they don't do well. They have a common shortcoming, that is, they do not keep their promises. I promised the client yesterday and forgot it today. For salespeople, the most important thing is to focus on credit, and the most powerful weapon to gain customer trust is to keep promises.

6. It is easy to have problems with customers =============================================

Of course, a salesman who doesn't keep his promises can easily get into a relationship with a customer. There are always some salespeople eager to close deals with customers. As a result, they can't do things on their own, and they can't promise. This is deceiving customers. There are also problems between good salespeople and customers. However, they are able to quickly provide customers with satisfactory solutions, thus earning their trust. Remember, when dealing with clients, the most important thing is to make them feel their sincerity.

7. Give up halfway ==================

The trouble with a poor salesman is that he gets discouraged easily. Promotion is a marathon. It is impossible to succeed on impulse. Only by giving up the belief in success and persistently pursuing it can we achieve our goals.

8. Not caring enough about customers ====================================

The key to a successful promotion is whether it can capture the hearts of customers. If they're not good at reading words, business won't close. Salespeople must not only understand the subtle psychology of customers, but also act at the right moment. This requires a thorough understanding of the customer's situation. Salespeople who don't care about customers cannot seize and create opportunities.