Wireless headset sales announced, Apple, Xiaomi, Samsung top
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Since the release of Apple's AirPods, the category of true wireless Bluetooth headsets has really been brought to the public and has become a smart audio device that has swept the world. In addition, many mobile phone manufacturers have cancelled the headphone jack, and a number of wireless Bluetooth headset brands have emerged on the market. It can be said that true wireless headphones have become the most popular smart audio devices, and even a fashion item for young people.
Recently, according to data released by the statistics agency Canalys, the global true wireless earphone (TWS) market in the first quarter of 2022 increased by 17% to 68.2 million units, of which Apple, Xiaomi, and Samsung were in the top three brands in terms of sales, and audio manufacturer Skullcandy . and Edifier into the top five.
The data shows that since the third quarter of 2021, TWS headphones are the only device category that has achieved growth, leading the overall growth of 4% of global personal smart audio devices. But among the top three TWS headset manufacturers, only Apple has achieved growth, while Xiaomi and Samsung are in decline.
Specifically, Apple's TWS headset shipments increased by 14%, AirPods series products increased by 3% to 19.3 million units , and Apple's audio equipment brand Beats by Dre grew at a more significant rate, with a growth rate of 553%. Shipments reached 2.4 million units.
The reason why AirPods can be ranked first and achieve sales growth is inseparable from its smart design. AirPods have a built-in infrared sensor, which can automatically play music with headphones on, and the battery life can reach 5 hours. Double-click the headset to control Siri, and the charging box supports 24 hours of battery life.
Its connection is also very simple, just open the charging case to let the iPhone automatically recognize it. In addition, a series of Apple devices such as iPad, Mac, MacBook Pro, Apple Watch, etc., can be connected to AirPods to realize wireless entertainment in multiple scenarios.
Compared with Apple, among the top three TWS headset manufacturers, Xiaomi and Samsung are in a state of decline. The overall market share of TWS headphones produced by well-known audio manufacturers Skullcandy and Edifier has increased, but the overall market share has not surpassed the third Samsung.
From mobile phones, headphones, computers to various smart homes, they have greatly facilitated our lives, and it is difficult to get out of them. But at present, the market for true wireless Bluetooth headsets is gradually becoming saturated. In the future, I don't know which smart devices manufacturers will choose to seize the market.