In the tuyere of the metaverse, how should 'virtual humans' develop?

The virtual person Liu Yexi only released two videos and became popular on the Internet, gaining 5 million followers. The first video Liu Yexi released on Douyin was titled "The world I see now, you can also see it". With the addition of the hashtags of virtual idols, metaverse, and beauty, as of November last year, the number of likes for the video had reached 3.365 million. At the moment when the concept of the metaverse is hot, Liu Yexi's birth has naturally attracted a lot of attention. In her first short two-minute video, she combines suspense, beauty, plot, and post-production special effects technology. The perfect fusion of creativity and technology helped this video quickly become popular all over the Internet and became a phenomenal hit. One side is a real person and the other is a virtual person, which can not only interact but also share the world. In this era of virtual and real interaction, virtual people have opened up many markets, such as digital reporters, digital hosts, virtual spokespersons, and virtual idols.

Virtual idol works are ubiquitous in China. Since 2020, the first year of virtual idols, the virtual idol track has exploded. Internet giants such as Tencent, Byte, Bilibili, and iQiyi have deployed the virtual idol market. Companies related to virtual idols have successively obtained financing. In November 2020, ByteDance and Le Huanyou jointly created a virtual girl group A-Soul, which released records, launched live broadcasts, and participated in the live girl group of the show. There are also many of them. At the beginning of last year, there was another national style talent show variety show "Online! Huacai Youth" launched the first national style virtual idol - Ling, which communicated with the real judges on the future of traditional art on the spot, and also performed Mei Lanfang's classic song cards. With the explosion of the Metaverse, virtual idols also Take advantage of the wind.

The birth of a virtual person requires a solid technical foundation. For example, the combination of virtual and reality in videos, real-life tracking modeling technology, etc. also require good creative inspiration. At present, Liu Yexi is positioned as a 2.5-dimensional person, which can shuttle between virtual and real people. In reality, more virtual characters will be launched next, and they will appear together with Liu Yexixi in short sentences to build a metaverse version of the Chinese dream and export their culture overseas. Although the virtual human is still in its immature initial stage, with the release of the economic and market value of virtual digital human technology and the addition of more creativity, I believe it will be more comprehensively and deeply integrated into various fields, and its application value will burst. huge potential.

This article was originally published on the "" public platform, so stay tuned for more in-depth interpretations of the Metaverse.