2022 Apple Worldwide Developers Conference, what should we pay attention to most?
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Apple Worldwide Developers Conference (WWDC) 2022 will open at 1:00 am Beijing time on Tuesday. The theme of this event is "code in place". From this theme, it can be seen that Apple will have an operating system level. more attention.
Of course, first of all, as usual, in addition to the major system and software ecological releases such as iOS/iPadOS 16, Apple may launch a small number of hardware products such as the MacBook Air equipped with M2 chips. But I can clearly say that this conference will not launch an official Apple VR product, because from what I know, neither the technical side of the product nor the system application side is ready yet.
In fact, this conference is the same as usual, the core is Apple's two weapons, one is the update and upgrade of the software system, and the other is the update and upgrade of the hardware products . All upgrades are developed in accordance with Apple's established product strategic direction, but there is a very important information in it, that is, Apple's product strategy, which is very worth our research and study.
Take the Apple Watch as an example. I said at the time that the Apple Smart Watch is not interested in replacing the watch industry, or in the timing function of the watch, but in becoming a monitoring portal for the physical characteristics of the human body. Such a product strategy means that Apple's smart watches will be continuously optimized in the direction of human vital signs detection and medical-level health monitoring, so we have seen that Apple's watches have been released since the first generation in 2014. For 8 years, Apple has been insisting on the continuous expansion of the smartwatch product line in the direction of medical-grade testing, but there has not been much obvious change in appearance. Mainly around the initial product strategy to continuously rely on the upgrade of hardware technology and the optimization of software algorithms to optimize the product and advance in the direction of the original idea. Then one of the conferences this time is to introduce some optimizations in the detection of human vital signs about the Apple Watch .
Then this conference, from the perspective of the product's hardware itself, there will not be too many unexpected product or technology releases, just follow the evolution from 0 to 1 after the 1.1, 1.2 direction of the technology generation vector path. Of course, what we can learn from Apple's technology generation is that the products it launches after each release, no matter how big or small the pace of technology generation is, once it is released, it will be sold globally. Behind this Relying on the strong guarantee of technology commercialization, mass production and quality, this is very worth learning from some of our current enterprises.
Especially in the current new energy vehicle industry, we can't get rid of the cognitive biases and misunderstandings of blindly seeking big instead of seeking refinement. We should learn from Apple. When launching a product, there is a clear product strategic goal. As well as future upgrade goals, and once it enters the sales link, it is a product with excellent quality, rather than providing more after-sales service for the product.
In my opinion, what is more interesting about this Apple conference is based on the upgrade of the operating system . Apple is looking for new or future exploratory software application systems with the help of the developer and designer competition with a more open mind. need.
For Apple, it is currently facing two dilemmas, which are also faced by all leaders: first, how to lead innovation to meet the needs of current and future potential technological upgrades; second, how to Between different product lines, the operating system can achieve better unity and independence, how to have obvious differentiation according to different product lines, and can have Apple's unified design semantics.
Apple, at least at present or for a period of time in the future, is still the focus of our study, especially for some companies that hype the concept of the metaverse, what they really need is to learn from Apple's pragmatic innovation spirit and from Apple to learn from Apple's excellent product strategy . Apple, which does not participate in concept hype and metaverse hype, always attracts extra attention by acting on its own established technical route.