Metaverse is the end of the gaming business

The Metaverse is the end point of the game business phase. An important feature of the Metaverse is the integration of multiple IPs and multiple scenes. If you think back to "Ready Player One", you can have a specific experience. So how do different scenes, different props, and different IP characters in the metaverse appear on the same screen or in the same ecology?

We know that NFT assets issued by applications based on the same protocol on the chain can flow across applications. For example, all Tencent games are connected to Zhixin Chain, and subsequent props, characters and scenes are confirmed through non-homogeneous token technology. , after it has formulated the standards for the bottom layer and the surface layer, and then opens up access to more mid- and long-tail manufacturers through the standards, then a metaverse without VR helmets will gradually take shape. to transition to the true metaverse.

At the same time, after the game props and game assets are capitalized on the chain, users will have a huge sense of gain, because the non-fungible token (NFT) represents the ownership of the assets, which is completely controlled by the current users only have the right to operate the game data. Differently, users can obtain certain benefits through compliant and official trading platforms after the prop data obtained in the game scene is improved.

The bottom layer is far more important than the surface layer, and it is also more difficult to understand than the surface layer. The bottom layer here refers to the value transfer layer represented by the blockchain. Surface rendering technology and VR and other display technologies are relatively well-understood productivity technologies. The development pattern and technological breakthroughs here are understandable by the industry and develop linearly, while the bottom layer requires us to lay out in advance, think ahead, and reflect recognition. A known technology for asymmetrical development.

Secondly, in the follow-up development of the social network business, the user's account data, social relationship and other data will truly belong to the user both legally and technically. Users can actively authorize their relationship chain to any application, and the benefit bonus brought by the relationship chain will no longer be the exclusive advantage of a certain company. The reason why Facebook comprehensively transforms the metaverse and fully embraces the Internet of Value also has an impact in this regard.

The online advertising business will have new changes in the advertising format. Through the digital collection business of Zhixin Chain, there will be a new advertising push logic. The digital goods collected by users are public information on the chain, which can be obtained through the digital goods held by users. Collections can be used to judge a certain characteristic identity of the user. For example, the user has a digital collection of a certain car brand to prove that he may be a car owner, and the user has a digital collection of tickets, which can determine his hobbies, etc. The certification technology will have a compliant, brand-new advertising and marketing method. Based on Zhixin Chain, Tencent's entire ecosystem can gradually realize the transition from the Internet of Information to the Internet of Value, and complete the transformation towards the Internet of Value.

This article was originally published on the "" public platform, so stay tuned for more in-depth interpretations of the Metaverse.