The Important Role of Virtual Humans in the Metaverse
Today, I will introduce you to the downstream of the metaverse, and see how the underlying logic of the metaverse enables virtual humans to produce value. At present, the main commercial value of virtual people lies in the combination of virtual idols and industries. With the popularity of the metaverse concept, the development of virtual idols has also accelerated, especially the fashionable virtual idols. In fact, the upper-class virtual idols do not seem to have much shadow of the metaverse in technology, except for a beautiful face, fashionable virtual idols Idols seem to be no different from the operation methods of a real blogger on Xiaohongshu. Of course, there has also been a disruptor Liu Yexi in the fashion virtual idol world recently. Liu Yexi's breakthrough is that he can move. Some technical industry insiders say that the labor and time cost of such a video is too high, so it cannot be output at high frequency at present.
In addition, the downstream section also stated that although it would be difficult for most MCNs to appreciate such explosive models and operate such a dynamic virtual idol, if it is to be stabilized, the cost is very, very high, because it It is uncontrollable. It depends on how high your requirements for accuracy are, and how much action you want this person to perform. The cost must be related to the technology. In fact, many big factories are currently replicating such frozen virtual humans, but for small and medium-sized enterprises that do not have such strong funds, the uncertainty lies in the market. After all, the underlying technology of the Metaverse is not mature, and the market's enthusiasm for new concepts is also out. The name comes and goes quickly, he needs to have enough patience, he needs to have enough manpower, energy, and the investment of this money, he can become a person who we say has high commercial value. an image.
The overall planning of the company's risk control, including the follow-up budget, is also a very big challenge. Looking at it this way, it may be too risky to create a virtual portrait with real-life capabilities under the mature underlying technology, but there are also some more interesting virtual idol applications that are already in the water. , we can watch a show across the screen now, and of course our virtual idols bring goods live. Last year, Luo Tianyi and Li Jiaqi brought goods on the same stage, and there were nearly 2 million interactive rewards. According to rumors, Luo Tianyi The pit fee is as high as 900,000, which has far exceeded our teacher Luo Yonghao, and the technical level of the idol live broadcast business is also relatively easy to achieve.
In the e-commerce industry, we are currently using this product in Taobao, JD.com, and many such stores. In fact, it is driven by the text of our AI to realize the live broadcast of virtual people. It is not difficult for everyone to see here. At present, the business logic of the more mature virtual idols is the same. As long as they are not so close to real people, as long as they have excellent interactive technology, virtual idols can produce the same commercial value. But in the world of the metaverse, how do you tell stories without imagination?
In the future, virtual idols may create content in the metaverse and realize commercial realization through blockchain technology. The entire universe is actually more like a platform in the future, which can support all users to create content. In fact, we can compare this to the current Didi, including Douyin. It actually allows users to create content through a platform, and then disseminate this content to Other users can even generate business models because the creator has traffic, and he can monetize after the traffic, and the creator has more motivation to create things and make a lot of artistic assets, which is also impossible in this universe. Alternatively, the entire metaverse system needs to have an incubation chain technology, which can make all data immutable.
In the future, a perfect metaverse business social incubation chain will be a foundation at the bottom. Of course, all the beautiful things in the metaverse we just mentioned, you can't take it too seriously now. Because the metaverse does not have a solid foothold before the current calculation example is mature, we still have a lot to do to build this beautiful and fantastic virtual world. In addition, even if the Metaverse is truly perfected in the near future, I hope everyone enjoys this cool world without ignoring the real beauty that exists in real life.
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