Metaverse social is coming, and the Metaverse social app 'Jelly' took the initiative to take it off the shelves after it exploded?

Metaverse social networking is already in full swing, why is WeChat so quiet? Not long ago, the Metaverse Social APP Jelly was very popular. I don’t know if everyone has tried it, but when I was ready to try it, I found that this APP has been taken off the shelves. Launched on February 11, 2022, it only took more than 20 days to occupy the top of the AppStore free list, and it also dominated the list for three consecutive days, becoming the first social software to surpass WeChat since the chat list in 2019.

However, after the subversion, Jelly retreated, took the initiative to remove the APP, and suspended the entry of new users. According to the official introduction, the main purpose of doing this is to focus on improving the experience of existing users. A jelly has stopped, and more chasers are preparing to overtake a corner, and since Facebook changed its name last October and set off a wave of metaverse, the social track has begun to crowd.

For example, in November last year, Tianxia Show announced the launch of the Metaverse virtual community, Hong Universe, and the number of people who booked and tested the product exceeded 130,000 within two weeks of its launch. In December last year, Baidu announced the launch of the Metaverse social app Xiren; It is also planning to launch the Metaverse social APP Party Island. In Party Island, users can avatars hang out with friends, chat and interact, and even participate in online activities. Even the old social soul will also enter the social metaverse, not only users are eager to try and compete. As an early adopter, this capital also has a strong interest in the social media of the Metaverse. For example, after Tianxiaxiu released the Rainbow Universe, the market value soared by 4.8 billion yuan within two days, and set a record of seven daily limit in 17 days.

Today, social networking is an old topic, but the metaverse is a new concept. In the traditional social field, WeChat can be said to firmly control the social lifeline of the people. The monthly active users in early 2021 have exceeded 1.2 billion, and in 2021 In September 2018, the monthly active users of China's mobile Internet was only about 1.167 billion. WeChat has become the standard of Internet users and the ceiling of social software. All attempts to break WeChat's dominance in the traditional social field have not been successful. In the history of the Internet, almost every major platform change will trigger a round of social position migration.

For example, after the rise of PC Internet, phone users moved to QQ, and after the rise of mobile Internet, QQ users migrated to WeChat. In fact, under the new competition point of this metaverse, a new round of siege and interception of WeChat has been formed, but WeChat has not If there are any strategic adjustments, is WeChat really not panicking? In fact, Tencent is also watching, because so far the metaverse social products are immature, not even the real metaverse social, just a 3D social product, this is not a qualitative change in the industry.

In addition to wait-and-see, Tencent is actually laying out the metaverse as early as 2017. For example, at the end of 2017, Tencent paid 2 billion US dollars, and Snapchat is a product that specially creates AR filters and virtual images for social networking. In addition to buying, buying, buying, Tencent's latest The size of the version of QQ is close to a G. Combined with the internal test information, this new version of the Super QQ show not only supports the 3D version of dressing and pinching, but also adds a gel-like function, which is also a metaverse social game.

Tencent not only prepares for its own social platform, but also leverages its advantages in large entertainment to combine the Metaverse with music, video and other industries. In December 2021, Tencent Music combined the metaverse trend to create the first virtual music carnival, in which users can not only create their own avatars, but also enter the virtual live room to interact with musicians. What’s more, Tencent is planning to acquire Black Shark Technology, a gaming phone company, has entered the VR hardware market. Therefore, from the perspective of the overall strategy, it is not that we will not make a move, but that it has not yet made a move. Moreover, Tencent has made a full range of efforts from terminal products to content. Once the time is right, it will bring WeChat's huge traffic to kill. Socializing into the Metaverse.

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