Huge lucrative business opportunity behind metaverse virtual idols

It only takes one million followers a day, an annual income of 4.4 billion, and endorsements for all categories. These omnipotent business miracles come from a technological achievement, a metaverse virtual idol. In April 2019, Bubble Matt was delisted from the New Third Board with a market value of only 2 billion yuan. In December of the same year, it was listed on the Hong Kong stock market. The market value successfully soared to 95.3 billion Hong Kong dollars. Investors Huaxing Capital, Sequoia China, Black Ant Capital, and Qifu Capital have all made a lot of money. The annual revenue in 2021 will reach 4.4 billion. This is the trend cultural ecological value that an IP can bring. The real world Inspired by such a high level of trendy idols, many big companies have entered the metaverse virtual idols one after another.

Mentholatum launched a virtual idol nurse, Watson launched Qu Chenxi wilson, Zhong Xuegao launched Axi Angie, a specially invited tasting officer, Harbin Brewery launched Hajiang, ASUS launched Tianxuanji, and HTC launched a high-dimensional virtual person Vee

, Meiji launches M sister, etc., Double 11 in 2021, Tmall Super Brand Day invites the first hyper-realistic digital person in China, AYAYI, to become its digital manager, and AYAYI has unlocked many identities, such as digital curator, NFT artist , fashion brand manager, etc., the omnipotent scene application, promotes a comprehensive change in marketing methods, compared to the real idol platform overturned, negative news constantly, virtual idols do not make mistakes, do not collapse, and will not affect the brand image, Deeply loved by him, brands such as Menglong, Dingding, Dior, and Dushulang have chosen to cooperate with virtual idols. At the same time, virtual idols are also rebuilding the live broadcast industry with a market value of 100 billion.

Behind the virtual idol is the huge alternative business opportunity for the collective identity of the z era. Based on this era, many companies either introduce cooperation or build their own virtual idols as brand representatives to interact with the z era and drive consumption. Xiaohongshu is not far behind. , launched the trend of digital age skills, invited major virtual human bloggers to join the host, participated in the famous global debut of Maison Margiela, set off a wave of virtual national masters bringing goods and planting grass, and achieved new revenue growth.

In 2021, the magical functions of catching monsters and beauty makeup made the avatar Liu Yexi famous overnight. One video gained millions of followers in a day, breaking the record of Douyin's entire station. Up to now, it has more than 8.8 million followers and is omnipotent. The image changes, omnipotent marketing methods, and omnipotent scene adaptation have attracted skin care, beauty, food, daily chemical, and Internet technology companies to invite cooperation. In the near future, the interactive experiment presentation methods of virtual marketing will continue to be enriched. Empowering products with virtual people will form a brand-new digital marketing ecosystem.

This article was originally published on the "" public platform, so stay tuned for more in-depth interpretations of the Metaverse.