The First Metaverse's Aboriginal Virtual People Are Here
With the popularity of the concept of the Metaverse, from retail to technology to real estate, virtual human figures have gradually appeared, and the popularity of virtual humans closely related to the Metaverse has been rising. What trend is this? Are virtual digital humans really flawless? Where is his future?
At the beginning of December, NetEase and Music officially landed on the Hong Kong Stock Exchange. Three Ding Lei rang the bell together. In addition to Ding Lei, the CEO of NetEase, who came to the scene in person, there were also two virtual digital people, Ding Lei, who represented 29-year-old Ding Lei and 50-year-old Ding Lei. Year-old Ding Lei, the era of virtual digital humans has begun, and this is likely to be the entry ticket to the Metaverse. Driven by AI technology, virtual digital humans are already very similar to humans. They have human appearance, behavior, language, can interact and communicate, can recognize the external environment, and even have human thoughts. It is expected that artificial intelligence technology and production content in the future metaverse will be It will become more and more abundant, and I believe that virtual digital human technology will soon be combined with practical application scenarios.
It has a wide range of applications in film and television, media, games, finance, cultural tourism and other fields, and technology companies have seen the opportunities. Taking Douyin as an example, on October 31, the first video released by the virtual digital person Liu Yexi set off the Internet. As of now, the five videos have received nearly 20 million likes and tens of millions of fans. Makeup is the starting point, creating a story scene and world view, bringing concepts such as metaverse and virtual digital people to the public. Its behind-the-scenes IP incubation agency said that it is expected to launch ten virtual characters in the next two years.
Since the beginning of this year, the news of the collapse of various star artists has made people overwhelmed. Some people joked that netizens can't stop eating melons, and fans and brand owners can't stop crying. Compared with real star artists, virtual People seem to be much safer. The term virtual idol began in Japan in the 1990s. This concept has developed rapidly in China in recent years, such as Hatsune Miku, Luo Tianyi, etc. As the first Chinese virtual singer to debut in China, Luo Tianyi has more than 5 million followers on Weibo and has appeared on major TV stations.
For the post-90s and post-00s generation in the z era, they are network natives and can fully accept virtual people. For manufacturers, virtual people may be safer than real stars, and at least many things can be set in advance. The degree of control is greater. Some analysts pointed out that there has been a sufficient and stable emotional connection between virtual idols and fans, and as the consumption power of young consumers is further improved, virtual idols will be better in terms of traffic and content monetization. support.
As a subdivision of the Metaverse, the entire digital human race has been hot since last year, and capital and large factories with a keen sense of smell are already in the layout. On November 29, the virtual digital human Junjun, the Baidu spokesperson Gong Jun, was officially launched on the Baidu app. , digital spokespersons of brands such as L’Oreal and Huaxizi, digital people in live broadcast rooms of brands such as Wanglaoji and China Unicom, the virtual digital person Toy-Me of Huang Renxun, founder of the mini version of NVIDIA, and major manufacturers such as Tencent Cloud, Oppo, and B Station. And brands have launched virtual human images. Since 2020, the development of the industry has entered a growth stage. The commercialization path of foreign virtual humans has been initially verified, and B-end mass production has been explored. Domestic multiple social channels have become increasingly mature, and technology and content have been gradually supplemented.
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