The core goal of NFT consumer applications

For art and collectible NFTs, the user experience so far has consisted of a marketplace, social posts that facilitate sales, some data-driven transaction ranking sites, and a crypto wallet. We have NFT auction houses, media for professional art buyers, and systems to manage transactions, all for buyers or collectors and investors for bidding and trading, which are not optimized environments to enjoy. We missed museums, concert halls, theaters, and fashion shows walking down the street. This analogy should not be taken literally, thanks to the emerging "crypto world" there are some admirable attempts at building three-dimensional museums and galleries. But unless you're a true VR enthusiast, chances are you weren't invited to experience it, nor were you thrilled with it. These spaces are inconvenient to navigate, unbearably distorted, and fail to achieve the core goal of any NFT consumer app: instantly connect users to their favorite media. So what should these experiences look like?

First, they're probably not that different from the UX we currently have for exploring and consuming media on phones and other screens. Whether you're visiting a website, marketplace, or chat app, NFTs should be integrated into the experience, and each app, based on its purpose, will have a different way of presenting the NFT to consumers. If it's a player NFT song, it might let you listen or navigate the genre or the most popular. Either let you swipe to find things you like, or make you algorithmically smarter about your preferences, or allow you to create an explicit interest profile.

But there are also some essential differences in the consumption of the two. The first is that the owner of the media asset should be recognized. By giving owners their own glory in the user experience, we make them an essential part of creating a story. This increases the value of the ownership and also the fees an artist can charge. Where we traditionally see labels and studios as icons and the big companies that own them as oligarchs, we can turn our homage to the smaller startup collectors, perhaps not just the current owners, but the first One owner, the one who took the risk in the first place. It makes sense to be able to see what they have or have had in the past and be able to enjoy that too. Of course, owners don't have to be individuals, they can be groups of fans, buying clubs and collectives, perhaps formalized in a DAO structure, which can change how media companies and platforms are structured under the value proposition of "ownership" with creators and consumers the way the two parties relate. In this way, the DAO's current and past media ownership is both a playlist and an index fund.

The second difference is the importance of tying to trading opportunities, i.e. the opportunity to bid or buy the asset and related assets. Someone who likes a comedy regular NFT may want to bid on an NFT which is a collection of tickets to comedians' upcoming shows, this need not hinder a pleasant consumption experience, the app can be fully optimized for non-owners while also providing a smooth path Buying and Favorites. An interesting idea connecting these two differences involves owners who may want to advertise their own NFTs more prominently, similar to featured articles in the context of social media rather than an explicit payment app’s promotional presence, where owners There may be "shares" of NFTs, contributing to the resulting revenue which may be a meaningful amount.

As we have seen, the high emphasis on NFTs generates a lot of economic flow. Due to the malleability of NFT standards and an uninterrupted relationship with creators, the consumption experience can provide capabilities that are not available in today’s media applications. A song can have lyrics provided by the creator, visual art can reveal its underworld, dance routines can include tutorials, and work can change over time as programmable entities that respond to external stimuli or other NFTs as part of a multi-artist collection The assets can be linked to the rest of this larger collection, perhaps other items with similar properties, and the consumption experience may also take inspiration from the game concept. NFTs can compete against each other in competitions and tournaments: dance competitions, rap competitions, summer countdown songs, jury-judged movie awards, prizes and promotions will flow to owners and creators, we will also see new projects for public spaces, restaurants, shops And with club-designed NFT displays, venues may even generate revenue from digital shopping when we get together again.

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