What is the Metaverse? A popular explanation of the metaverse

Although almost the world's technology companies do not say they are the Metaverse, they are embarrassed to say hello to others, but when the fog of the Metaverse is cleared, one can see that the Romance of the Three Kingdoms is being staged here. Facebook's Zuckerberg plummeted 26% in the first year after changing his name to Meta, erasing nearly $250 billion in market value, setting a record for the largest shrinkage in history. Not long ago, Microsoft acquired a game maker for a staggering $68.7 billion Activision Blizzard is the largest gaming industry acquisition in history. So which three kingdoms are the three kingdoms killing in the metaverse? What kind of drama are they playing? Today, let's start with Microsoft and Meta, which have created a historical record.

The word metaverse has been blown up like quantum mechanics, and almost everyone knows it. So what exactly does it mean? Today, I will tell you a very simple way to understand it. In 99% of cases, when you hear someone tell you about the metaverse, you just need to replace the word metaverse with the Internet, and it will not affect the sentence at all. understanding. Xiao Zha can be regarded as the one who is most devoted to the Metaverse, so much that he changed his company name from Facebook to Meta, which not only shows his determination to devote himself to the Metaverse, but also detonated the heat of the Metaverse again. The name change is not enough. Xiao Zha also plans to invest 180 billion US dollars in the next ten years to build the Meta Metaverse. Now not only are billions of people active in Xiao Zha’s social networks on Facebook, Instagram and Whatqpp every day, he also With RealityLabs, the largest virtual reality company, everything looks great, but why isn't Wall Street buying it? Wouldn't it be a logical metaverse for billions of users who are active in social networks to gradually enter virtual reality? But Microsoft and Microsoft are likely to make Xiao Zha fail, why? Let's take a look at their distribution of power over a few fundamental elements that make up the Metaverse.

The first is the game engine. This is the construction tool used to build the metaverse. It is no exaggeration to say that the game engine may be one of the most important technologies in the next decade. A game engine, in simple terms, is a software tool for developing or running video games. Don't think that this is something that is not elegant as soon as you hear a game. In fact, with the digital development of the world, game engines are entering all walks of life. Such as urban planning, architecture, automotive engineering, concerts, movies, etc., many of their work and design processes are gradually being transferred to Unreal Engine and Unity engine, such as car dashboards with Unreal Engine, and in urban planning, engineering A digital twin with broad application prospects in industries such as construction, that is, a real object uses its own sensor data to create an exact replica in the virtual world, not only looks the same, his behavior and human The interaction response is the same.

Looking back at a film and television released by the Unreal 5 engine that amazes the whole network in 2020, think about it, ten years later, can you really distinguish what is unreal and what is reality? And that's not what the Metaverse wants to achieve, so Microsoft bought Activision Blizzard for half of his cash, not to monopolize the game industry, or let Xbox crush PS or Nintendo game consoles, because obviously, It is difficult to create a monopoly in the game market. Sony and Penguin still occupy the top two positions, and the overall distribution is not clearly concentrated. So what is a monopoly? In the market share of search engines, Google is a monopoly. It can be seen that Microsoft's acquisition of Activision Blizzard is not for monopolizing games, but for their metaverse strategy.

In fact, Microsoft has been running his gaming empire all the time. In 2014, Microsoft bought Minecraft for $2.5 billion. Xiao Zha was in a not very cool demo, showing everyone the future of the metaverse. You can go with your friends. Playing, attending live shows, playing games and even running a business, that's the blueprint for what he's going to build for the future. But in fact a thriving metaverse already exists, it's very powerful, millions of people spend hours on it every day, in this metaverse people have built countless custom worlds, created many Profitable businesses and hundreds of thousands of careers, this is Minecraft.

Although "Minecraft" is not built on the basis of blockchain, it is decentralized, everyone can build their own metaverse, and you can invite anyone you like to your world , you can also go to any world you like, it does not use VR, AR, but the pixel wind screen creates an unbelievable immersion, when I stand on the roof in the sunset, There is really a feeling of bathing in the afterglow of the sunset. John, who advises Facebook, said that Minecraft and Fortnite are closer to the metaverse than anything Facebook has built or will build, and from the current trend, the final metaverse shape is likely to be from somewhere. A game has evolved. If this is the case, then Xiao Zha will be in trouble for a game company that does not have any major players under Meta. Of course, the metaverse may also evolve from another way.

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