Constructing the corporate culture to make the enterprise evergreen

A one-year enterprise depends on luck, a ten-year enterprise depends on operation, and a century-old enterprise depends on corporate culture!

Corporate culture is the spirit that promotes the development of an enterprise and is a special asset that is most valuable to an enterprise.

Corporate culture is the ideal belief, value concept and code of conduct held by employees in production and operation. It is the most lasting, tenacious and motivating core competitiveness of an enterprise!

Constructing the corporate culture to make the enterprise evergreen

Jack Ma once said: "The best people don't come from the market, they are trained internally."

Corporate culture is like the soil of an enterprise. The long-term development of an enterprise needs fertile soil, and the cultivation of talents needs fertile soil.

Six functions of corporate culture:

Guide function:

Guide employees' character, psychology and behavior, so that they have unified corporate values.

Cohesion function:

Communicate the thoughts and feelings of employees, integrate their ideals and beliefs, and cultivate and stimulate group awareness.

Make employees feel proud and responsible for their work, and enhance their sense of identity and belonging to the company.

Incentive features:

The concepts and purposes advocated by the company culture provide employees with a yardstick for good incentives.

Employees' contributions are affirmed, and they will have a great sense of honor and responsibility, and they will work hard consciously.

Constraint function:

Company culture intangible, informal and non-mandatory constraints on employees' thoughts and behaviors

Employees self-manage and control themselves as guided by the values

Value function:

Let employees discover the meaning of the work itself, not just as a means of making a living

Coordination function:

Meet the changing needs of customers and coordinate the relationship with the society

Pass the information of corporate culture, get social affirmation, and realize the "win-win" between the enterprise and the society

Constructing the corporate culture to make the enterprise evergreen

So how to build a corporate culture? Then we have to start with its core concept.

The core idea of ​​corporate culture

First, love

You can organize employees to read the induction declaration aloud on the day they are hired.

Second, the value

Build a customer testimonial wall on the company wall so employees can see their value journey every day.

Constructing the corporate culture to make the enterprise evergreen

Third, the skin

As a leader, it is difficult to lead employees and teams to realize their dreams if they do not have a "hard heart" and a strong hand.

If you find mistakes and don't talk about them, if you find faults, don't talk about them. People who are always "good guys" are not worthy of being leaders!

To be a leader, you don't have to be responsible for your subordinate's face and mood, but you must check the results and growth of your subordinates!

Constructing the corporate culture to make the enterprise evergreen

Fourth, happiness

Regularly organize team building, build a corporate culture wall, and put photos of company events and employee birthday parties on it. This can make employees feel at home in the company.

Finally, let's take a look at a widely used rule in management:

The Hedgehog Rule

Hedgehogs will gather around each other to keep warm when it is cold, but since they are covered in thorns, they will keep a certain distance in order to avoid stabbing each other.

Constructing the corporate culture to make the enterprise evergreen

In management, the "Hedgehog Rule" means that a certain distance must be maintained between leaders and subordinates.

Li Ka-shing is generous and strict with his subordinates.

In Cheung Kong Industrial Group, Li Ka-shing treats those employees he is optimistic about. If they do something wrong, he sometimes calls in the middle of the night to scold the employees.

Even so, he has always maintained this delicate "hedgehog" relationship with his employees, and he will criticize and care for every employee, especially those who he thinks have potential.

Those employees who have undergone some "education" by him will not drop but rise in position, and their treatment will also rise with the tide.