Recruitment Planning 1: Six Steps to a Qualified Recruiting Campaign

Recruitment is actually composed of two parts, one is the recruitment activity itself, and the other is the interview. Recruitment activities include the process of planning recruitment, selection of recruitment channels, accounting of recruitment costs, and the role positioning of human resources and line departments in the recruitment process.

Recruitment Planning 1: Six Steps to a Qualified Recruiting Campaign

The interview includes notifying the candidate to come to the company, evaluating the candidate and deciding whether to hire or not.

The competitive advantage of the company, we will say that the company gives employees equity, high wages, provides training opportunities, provides development opportunities, has a good team, and has a good company culture.

But in fact, in the recruitment process, candidates' first impression of the company is not in these aspects. The recruitment activity itself will determine whether the candidate comes to the company.

Here is a story. A company published an event to recruit a general manager with an annual salary of one million yuan. A candidate from another area prepared exquisite introduction materials and flew to the scene of the recruitment event in a well-dressed manner, but there were only some commissioners from the human resources department. , the secretary is in.

Recruitment Planning 1: Six Steps to a Qualified Recruiting Campaign

They casually told the candidate that if you leave your resume, we will report it to the recruitment office, and the recruitment office will notify you of the following details. The candidate dropped his resume in frustration and went back.

There is another story. A company recruited a senior technician. After a candidate went, four chief judges were present. The candidates felt like they were interrogating prisoners, and they asked and answered questions. From start to finish, candidates do not have any opportunity to ask questions.

After the candidate came out, when he told his friends about the recruitment activity, he did not trust the company.

Recruitment Planning 1: Six Steps to a Qualified Recruiting Campaign

What do these two stories show? That is, the recruiting activity itself is more attractive to candidates than some of the competitive advantages a business can offer.

A successful recruiting campaign will give companies the following competitive advantages:

1. Low recruitment cost.

2. Attract qualified candidates

3. Reduce the turnover rate of employees after entering

Next, we will discuss the planning of recruitment in detail.

Recruitment planning is divided into six steps:

Recruitment Planning 1: Six Steps to a Qualified Recruiting Campaign

1. Identifying job vacancies How to identify job vacancies?

Line managers usually say, I just left a person here, or I am too busy with work here, I need someone! Are we going to let line managers decide whether it really wants someone?

2. How to fill this job vacancy

After it is decided that the department is indeed short of people, we have to judge whether the vacancy is for emergency use or a long-term position.

3. Decisions on countermeasures for different vacancies

4. If this is just a temporary vacancy, we should consider contracting out the job, looking for temporary workers, renting other people's resources, etc. to solve it.

5. If it is a fixed position, of course we have to start recruiting. The cost of a permanent position is high. While paying wages, we also have to pay for benefits, insurance, etc. In fact, what the company pays for employees is 160% of what employees get.

In other words, if the employee gets 3,000 yuan, the company will pay nearly 5,000 yuan.

Recruitment Planning 1: Six Steps to a Qualified Recruiting Campaign

4. Identify where the whole of the target candidate is

After deciding to hire, we need to identify where the target candidates are as a whole.

1. Positioning the target as a whole

2. Inform the target group through certain channels and means

V. Selection of recruitment channels

Recruitment Planning 1: Six Steps to a Qualified Recruiting Campaign

There are many recruitment channels

1. Headhunting company: The general cost is 1/3 of the annual salary of a successful job application.

2. Newspaper advertisements: less effective for some important positions

3. Internet: For some technical positions, intermediate talents are more effective

4. Employee recommendation: This is a way to be encouraged, and employees will have their own classmates, friends, partners, and customer relationships. We promote employee referrals and reward successful referrals. For example, provide rewards that employees like such as fitness cards, swimming cards, and internet cards.

We can even formulate a self-help gift plan after the employee's recommendation is successful, allowing employees to choose one of dozens of blessings.

5. Others: There are some unconventional recruitment methods that sometimes work well. For example, there are several similar companies in a development zone. When a company wants to recruit, they put a prominent recruitment advertisement on the door of their own company.

Recruitment Planning 1: Six Steps to a Qualified Recruiting Campaign

6. Meeting with candidates (i.e. interview)

Meet the candidates, that is, enter the interview stage. As line managers, they are often promoted because their business is doing well, their skills are good, etc. They may not be good at communication, they may not like to read long stories, and they may not be managers who manage people.

So, as HR managers, we should provide interview guidelines for line managers.